Explore The NRA Universe Of Websites

APPEARS IN News

Out of Style: Levi’s Fawns Over Shannon Watts in Pantmaker’s Latest Gun Control Effort

Friday, May 17, 2019

Out of Style: Levi’s Fawns Over Shannon Watts in Pantmaker’s Latest Gun Control Effort

At the National Retail Federation’s 2018 convention in New York City, Levi Strauss & Co. Brand President James Curleigh told those assembled that the multinational pants manufacturer intends to be the “most relevant lifestyle brand.” Evidently, part of creating that “lifestyle” includes foisting a doctrinaire set of political beliefs onto its employees and customers.

Last Fall, NRA-ILA informed gun owners that Levi’s (also the maker of Dockers) had declared that it would openly advocate for restricting the right to keep and bear arms. CEO Chip Bergh announced that the company had joined the business wing of billionaire Michael Bloomberg’s gun control conglomerate, Everytown Business Leaders for Gun Safety. Further, the company donated $1 million to gun control groups, including Everytown and Giffords. The company’s recent anti-gun advocacy efforts were in line with the firm’s support for a gun control effort in the 1990s that called for “licensing and registration of guns” and a ban on commonly-owned semi-automatic firearms.

Continuing on its gun control crusade, on May 9 the company used its “Unzipped” blog to publish an interview and hagiography of Everytown press agent Shannon Watts. According to the post, Watts had visited the pants manufacturer’s San Francisco headquarters to speak to the company’s employees.

In the blog item, Levi’s does its best to advance the folksy persona Watts has perpetuated of a political neophyte who was spurred to action following the 2012 shooting in Newtown, Conn. The first paragraph of the piece noted,

Before she became the face of one of the nation’s largest grassroots movements to combat gun violence, Shannon Watts had never stepped foot into a statehouse or shown up for a rally.

In the interview portion, the Levi’s employee asked Watts,

What advice do you have for those who want to make an impact on an issue that is important to them, yet aren’t sure how their sole voice can make a difference?

Watts responded,

I think I am living proof that someone who has no experience as an activist can make a difference – I was just a really angry mom of five living in Indiana when I got off the sidelines…

The mislabeling of Bloomberg’s “top—down bureaucracy” as a “grassroots movement” aside, the claim that Watts had never stepped foot in a statehouse prior to 2013 is especially curious. As NRA and others have pointed out, in the mid-1990s Watts was a public relations staffer to Missouri Governor Mel Carnahan. Watts’s Linkedin page listed that from 1993-1998 she had been a “Public Affairs Officer” who “Worked for the administration of Governor Mel Carnahan, the Missouri House of Representatives, and the Missouri Department of Economic Development.”

Is it likely that a person who held such positions never set foot in the Missouri State Capitol? It is certainly inaccurate to portray a person who worked as a public affairs officer for a governor as a political novice. The Levi’s piece also conspicuously failed to mention how Watts’s days as a public relations employee for corporations such as General Electric, Bayer, and Monsanto might have helped prepare Watts to sell Bloomberg’s gun control agenda to ill-informed segments of the public.

The perpetual retelling of the dishonest Watts biography is strong evidence that gun control backers see political advantage in portraying the gun controller as a guileless amateur rather than a calculating public relations professional. Unlike the news outlets that perpetuate the Watts origin myth, Levi’s is under no professional obligation to get the facts right. Still, after the thorough debunking of the Watts fable by the Washington Post, one might have expected the truth to prevail.

Levi’s modern efforts to create a “lifestyle” brand appear at odds with earlier iterations of the company ethos, which stressed a rugged individualism. A former Levi’s slogan read: “Original jeans. Original people.” There’s nothing individualist or original about conforming to the political edicts of a multinational corporation in league with a septuagenarian billionaire financier and his public relations frontwoman.

TRENDING NOW
NRA Scores Legal Victory Against ATF; “Pistol Brace Rule” Enjoined From Going Into Effect Against NRA Members

Monday, April 1, 2024

NRA Scores Legal Victory Against ATF; “Pistol Brace Rule” Enjoined From Going Into Effect Against NRA Members

NRA Members Among the Largest Class Protected from Draconian Rule

With a Stroke of the Pen, Biden ATF Criminalizes Tens of Thousands of Private Firearm Sellers

News  

Friday, April 12, 2024

With a Stroke of the Pen, Biden ATF Criminalizes Tens of Thousands of Private Firearm Sellers

We have long been warning of the rule the Biden ATF has been preparing to redefine who is considered a firearm “dealer” under U.S. law.  The administration’s explicit objective was to move as close to so-called “universal background ...

Maine: Contact the Governor and Urge Her to Veto All Gun Control Bills!

Thursday, April 18, 2024

Maine: Contact the Governor and Urge Her to Veto All Gun Control Bills!

After a nearly 24-hour marathon legislative session, the Maine House and Senate finally adjourned until "Veto Day" in the coming weeks. 

Colorado: Semi-Auto Ban Passes House and "Sensitive Places" Expansion to be Heard in Committee

Monday, April 15, 2024

Colorado: Semi-Auto Ban Passes House and "Sensitive Places" Expansion to be Heard in Committee

On Sunday, HB24-1292 the semi-auto ban, received final passage in the House and has been transmitted to the Senate where it awaits a committee assignment. 

Colorado: Three Anti-Gun Bills Advance - Contact Representatives Now!

Thursday, April 18, 2024

Colorado: Three Anti-Gun Bills Advance - Contact Representatives Now!

Last night, the Colorado general Assembly continued its attempts to whittle down Second Amendment protections in Colorado. Two anti-gun bills, House Bill 24-1349 and House Bill 24-1353, passed the House Appropriations Committee and have advanced to the House floor, ...

Joe Biden Seems to Hate Cannons as Much as He Hates the Truth

News  

Monday, April 15, 2024

Joe Biden Seems to Hate Cannons as Much as He Hates the Truth

For quite some time, we’ve talked about Joe Biden and his gift for gaffes. Whether it is him losing battles with his teleprompter, his train of thought spectacularly derailing, forgetting which politicians have passed away, or simply mumbling ...

NRA Scores Legal Victory in Dispute with DC Attorney General

News  

Thursday, April 18, 2024

NRA Scores Legal Victory in Dispute with DC Attorney General

The National Rifle Association of America (NRA) has announced a legal victory in a high-profile governance matter brought by the Office of the Attorney General for the District of Columbia (DCAG).

ATF Trafficking Report Reiterates Futility of “Universal” Background Checks

News  

Monday, April 15, 2024

ATF Trafficking Report Reiterates Futility of “Universal” Background Checks

So-called “universal” background checks were back in the news last week. The Biden administration and the regime press were promoting the impression that ATF’s new “engaged in the business” rule closed the non-existent “gun show ...

Maine: Only One Vote Needed to Kill Waiting Periods

Wednesday, April 17, 2024

Maine: Only One Vote Needed to Kill Waiting Periods

If you want to save your Second Amendment rights in Maine, you need you to act NOW. After lengthy debates, the House and Senate passed 72-hour waiting periods by only ONE VOTE in each chamber.

Minnesota: Anti-Gun Legislation Passed in Senate Committee

Thursday, April 18, 2024

Minnesota: Anti-Gun Legislation Passed in Senate Committee

Today, Senate File 4312 and Senate File 5153 were passed in the Senate Finance Committee and could receive a vote on the Senate floor as early as next week. The bills would impose a one-size fits ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.