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National Rifle Association to Capitalize On Nevada Debate with Snapchat Filter Opposing Bloomberg’s Nevada Gun-Control Initiative

Tuesday, December 15, 2015

Fairfax, Va. – The National Rifle Association’s Institute for Legislative Action is debuting a Snapchat filter in conjunction with tonight’s presidential debate as part of their ongoing campaign to defeat the Bloomberg’s gun-control ballot initiative on Nevada. The Nevada-specific Snapchat filter will run before, during, and after the debate from 2-8 p.m. local time and seeks to capitalize on the attention being paid to that state’s Republican presidential debate.

“The National Rifle Association is committed to defeating New York City billionaire Michael Bloomberg's anti-freedom ballot initiative. The NRA won't sit back and let the Bloomberg-funded gun control groups spread misinformation about the Bloomberg-backed gun control ballot initiative. We are actively educating voters on how the Bloomberg initiative will criminalize the activities of law-abiding citizens who exercise their Second Amendment rights to hunt, participate in recreational shooting sports and defend their families,” said NRA spokesperson, Catherine Mortensen.

The “Don’t NYC My Nevada Gun Rights” campaign is an extension of the successful anti-Bloomberg campaigns NRA-ILA ran in 2014. Over the past three years, states across the country have signed into law nearly 300 new measures protecting and expanding Second Amendment Rights. That’s almost 10 times the number of new anti-gun laws.

In the 2014 mid-term elections, NRA-backed candidates won key U.S. Senate seats in Colorado and North Carolina, and key congressional seats in Iowa and Arizona.

In the 2014 mid-term elections, more than 90 percent of NRA-backed candidates for federal, state, and local office won.

Click here to view the alert the NRA sent members in Nevada today on the Bloomberg gun control initiative.

 Below are graphics of the Snapchat filter.

Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at NRA on Facebook and Twitter @NRA.


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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.