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NRA Life of Duty Features Joseph Collins

Friday, December 2, 2011

FAIRFAX, VA – The National Rifle Association (NRA) is pleased to release the latest documentary on the NRA Life of Duty online network, presented by Brownells. This most recent Patriot Profile follows the inspiring journey of Sergeant Joseph Collins, a twelve-year veteran to law enforcement and current deputy with the Montgomery County Sheriff’s Office in Blacksburg, Virginia.

“The Colors of Commitment: The Joseph Collins Story” features a man who has faithfully served in two different branches of the military and two different law enforcement agencies. A SWAT member who responded to the Virginia Tech massacre in 2007, Collins offers an eyewitness perspective of that horrible day when an engineering student gunned down 32 of his fellow classmates.

With two tours in Iraq and daily threats as a law enforcement officer, Collins is the perfect example of a young father, husband, and warrior who lives the ultimate life of duty every day. 


"Having NRA Life of Duty profile my time in uniform as a military member and law enforcement officer has been humbling,” said Collins. “It's just hard to see myself listed in the same breath or company of those they have profiled in the past.  On behalf of my brothers and sisters in uniform, I want to say how grateful I am to NRA Life of Duty for taking the time to tell our stories with honesty and dignity.”

This story will no doubt remind you of the amazing integrity of those who serve our communities and country in uniform.  It renews faith in character, bravery and the undying dedication of those who protect us every day.

Take a journey with a man of courage and conviction who knows the dangers of the world and boldly confronts them each day so that others don’t have to. Watch this uplifting story and those of many other unsung heroes in uniform at http://nralifeofduty.tv/#/patriotprofiles/VideoModule/500 

About NRA Life of Duty

The NRA Life of Duty initiative encompasses a new class of sponsored NRA membership, a state-of-the-art online network and a digital magazine—designed for those who make their living defending the American way of life. 

Qualified NRA Life of Duty members receive $25,000 in accidental death insurance, plus $2,500 for members seriously injured in the line of duty.

NRA Life of Duty members also have access to special discounts on gear available through the NRA Life of Duty Network, as well as a subscription to the NRA American Warrior digital magazine.

Those who wish to step forward and sponsor NRA Life of Duty memberships for the brave men and women who fight for our freedoms and our American way of life can do so by visiting www.NRALifeofDuty.tv/sponsor. Through the NRA Life of Duty website, sponsored memberships can be donated quickly and easily for one or as many as 100 deserving men and women who live to serve freedom’s cause. Donations of more than 100 memberships can be secured as well by calling (877) NRA-GIVE.

NRALifeofDuty.tv, presented by Brownells, features Patriot Profiles, broadcast-network quality stories covering those serving in uniform at home and abroad. Frontlines with LtCol Oliver North, USMC (Ret.) offers never-before-seen footage and reports with American heroes abroad. NRA American Warrior is an exclusive digital magazine with interactive media, videos and articles detailing the latest tactics and technology. Colt has provided its support to the “Warrior Features” of the magazine. The LOD Gear Channel, presented by Brownells LE Division: PoliceStore.com, showcases the latest and greatest gear and tools of the trade.


Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen's group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. For more information, visit nra.org.


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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.