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Regressive Cosmo Video Targets Guns and the Men Who Own Them

Friday, April 1, 2016

Regressive Cosmo Video Targets Guns and the Men Who Own Them

Cosmopolitan’s campaign to program women to forego their right to bear arms continued this week. The New York-based women’s magazine released a video titled, “Couples Talk About Gun Ownership.” Much like their previous efforts, the video seeks to portray gun ownership and gun owning men as stupid and undesirable.

The video is comprised of a series of scenes where several couples, pitted opposite each other against a white background, talking about various aspects of the man’s gun ownership. While purportedly everyday couples, the format of the video gives the impression that the participants are in an adversarial relationship, with the women interrogating the men as to what Cosmopolitan certainly views as a terrible misdeed.

Take for instance the first vignette, where girlfriend Maggie asks her boyfriend George if he has a license for his firearm. After initially replying “I do,” George retracts his answer, clarifying that a firearms license is not necessary for gun ownership in Florida. As if to indicate George’s entirely lawful lack of a gun license is a scandalous insight, Maggie replies “Ohhh. So you don’t have a license,” just as Cosmopolitan cuts to the title. Later on, Maggie refers to a gun as an “extremely powerful death-machine.” Perhaps conveying the Cosmopolitan staff’s own willful ignorance regarding the subject matter, Maggie declines George’s offer to teach her how to use a firearm.

As this journal has previously noted, Cosmopolitan is owned by Hearst Corporation, which has promoted gun control in publications ranging from Esquire to Good Housekeeping for decades.

Cosmopolitan and Hearst’s attempts to condition women against guns are patronizing and smack of desperation. The leaders of the gun control movement are well aware that in recent years there has been an overwhelming increase in the number of women interested in firearm ownership. A 2014 survey conducted by the National Shooting Sports Foundation found 74 percent of firearm retailers noticed a year over year increase in female customers. Moreover, news outlets are replete with anecdotal accounts of women increasingly acquiring firearms. In 2013, the New York Times declared, the “Rising Voice of Gun Ownership Is Female.” In February, CNN reported, “Women are reshaping the gun industry.”

Cosmopolitan might have done well to include some of these gun owning women in their video in order to give a more accurate depiction of modern firearm ownership and relationships in the 21
st century.  However, any change would require a deviation from the publication’s dogmatic adherence to anti-gun orthodoxy. We won’t hold our breath.

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Monday, August 15, 2022

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Monday, August 15, 2022

Canada’s Liberals Bypass Parliament to Further Gun Control Agenda

Earlier this year, Prime Minister Justin Trudeau’s government introduced Bill C-21, proposing a permanent freeze on the sale, transfer and import of handguns in Canada. The bill remains at the initial stages and did not pass prior to ...

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

California: Appropriations Committees Pass Anti-Gun Bills to Floor

Friday, August 12, 2022

California: Appropriations Committees Pass Anti-Gun Bills to Floor

Yesterday, the Appropriations Committees of both chambers considered bills previously placed on the suspense file. SB 505, which would have required gun owners to carry insurance and held them strictly civilly liable, was held in committee, while the ...

Supreme Court Signals It May Rein In Federal Rulemakers

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Monday, August 8, 2022

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While most of the attention from the end of the United States Supreme Court’s last term focused on several landmark cases, including a major win for gun owners in the NRA-supported case New York State Rifle ...

Oregon: Faulty Gun Control Ballot Measure Summary Approved

Friday, August 12, 2022

Oregon: Faulty Gun Control Ballot Measure Summary Approved

This week, the Explanatory Statement Committee approved Ballot Measure 114’s (formerly IP 17) summary that will appear in the voter pamphlet.

Another Good Guy with a Gun Stops the Bad Guy

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Monday, July 25, 2022

Another Good Guy with a Gun Stops the Bad Guy

On July 19, 22-year-old Elisjsha Dicken was shopping with his girlfriend at the Greenwood Park Mall in Greenwood, Ind. when a gunman armed with a rifle opened fire in the food court. Upon witnessing the ...

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

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Friday, April 1, 2022

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

Half the country will now enjoy the freedom to carry a handgun for self-defense without a permit from the state thanks to the tireless efforts of men and women of the National Rifle Association. 

Illinois: Naperville Considering Banning Many Firearm & Magazine Sales

Monday, July 18, 2022

Illinois: Naperville Considering Banning Many Firearm & Magazine Sales

Tomorrow, at 7:00 P.M., the Naperville City Council will consider File 22-0848, to ban commercial sales of many commonly-owned firearms and standard capacity magazines. NRA Members and Second Amendment supporters are invited to ask the Council ...

Guide To The Interstate Transportation Of Firearms

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Monday, June 30, 2014

Guide To The Interstate Transportation Of Firearms

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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.