NRA Explore
APPEARS IN News

Dim Journalists Rely Too Heavily on Sunlight Study

Friday, November 16, 2012

With plenty of legitimate post-election stories needing to be reported, the anti-gun media have instead chosen to highlight a study that misleads readers about the effectiveness of NRA campaign spending.

No one is disputing that the result of the presidential contest was a loss for Second Amendment supporters, but that does not negate the strong message pro-gun voters sent on November 6th.   We maintained pro-gun majorities in both houses of the United States Congress.  We saw the passage of a constitutional amendment in Louisiana which builds a wall of protection around the Second Amendment in that state.  Voters in Idaho, Kentucky, and Nebraska passed significant Right-to-Hunt constitutional amendments.  And voters in nine Illinois counties sent a message to lawmakers in that state with votes in support of the right to carry firearms for self-defense.

And yet, the gloating media has seized on one claim that there was a low "return on investment" for NRA-ILA and NRA Political Victory Fund spending in this election cycle, a conclusion at which you could only arrive if you had negligible integrity and a distinct bias.  It also shows a lack of attention to fact, as the authors of the study, the Sunlight Foundation, falsely claimed that the NRA-PVF financially supported Indiana U.S. Senate candidate Richard Murdock over Joe Donnelly in the general election when a simple check of a variety websites would have shown that we did not.

The study that purportedly demonstrates our low "return on investment" uses a fundamentally flawed process which is based on the percentage of a group's campaign expenditures that were spent on winning candidates, versus those who were defeated.

Even if the Sunlight Foundation had all the facts correct – which it does not – this methodology creates a skewed picture of campaign effectiveness, as we can see with a simple thought experiment.

Consider groups A and B. Group A spends $1 on a long-shot candidate and $99 on an unopposed incumbent.  The Sunlight Foundation study would say group A got a 99 percent "return on investment" even though it probably wasted 100 percent of its money.  Group B spends $1 showing support in a somewhat contested race, but spends $99 on a challenger in a tight election where everyone agrees $99 could help make a difference, though in the end the challenger loses narrowly.  The Sunlight Foundation study would give Group B a 1% "return on investment" even though Group B did the right thing.

In this election cycle, NRA is more like group B, spending money where it counted in amounts that could have made a difference.  We invested heavily in races where there was a distinct choice between a good candidate and a bad one.  Spending our money anywhere else would have been an insult to our members, a poor strategic use of our resources, and would have poorly served the cause of defending the Second Amendment.

We stand by our decision to spend every penny exactly where it was spent, and we applaud every NRA member and gun owner who turned out to the polls on November 6th to support pro-gun candidates and ballot measures.

And, with all the reporting about campaigns and their much vaunted ground games, remember that NRA-ILA hired 25 Campaign Field Representatives who worked in 13 tough battleground states.  Of the 32 races in which our CFRs were engaged, our winning percentage was 75%.

TRENDING NOW

News  

Friday, April 29, 2016

Social Security Administration Releases Proposed Rulemaking on Disability-Related Gun Ban

On Friday, the Social Security Administration (SSA) released a draft of a proposed rulemaking that would supposedly bring the agency into compliance with what it claims is its responsibility to report prohibited persons to the ...

News  

Friday, April 29, 2016

Say What? Gun Control Advocates Try to Change the Language of Crime

As a cabinet level official in the Obama administration, former Secretary of State Hillary Clinton both reflected and informed the regime’s values and tactics, some of which she has carried forward into her own campaign ...

News  

Friday, April 29, 2016

Aging Rocker to College Students: You’re Too Drunk, Violent, and Stupid for Your Rights

Throughout its history, rock-n-roll music has provided youth who are fed up with being lectured and condescended to by out-of-touch or hypocritical elders a voice to respond and to advocate for their own generation. Athens, ...

Friday, April 29, 2016

Michigan: Important Firearm Preemption Legislation Will Likely Receive Committee Vote Next Week

Next Wednesday, May 4, the House Local Government Committee is tentatively scheduled to consider and vote on House Bill 4795, as substituted.  HB 4795, sponsored by Chairman Lee Chatfield (R-District 107), is important legislation aimed ...

News  

Friday, April 29, 2016

Hillary Clinton to Attack Gun Owners Her “Very First Day” in Office

In what has become as reliable as clockwork, with the passing of another week comes another Hillary Clinton attack on gun owners. This time, the frontrunner for the Democratic presidential nomination explained to supporters her ...

Friday, April 29, 2016

Louisiana: House Committee to Vote Tuesday on Dangerous Bill Gutting Louisiana’s Firearms Preemption Law

Imagine the City of New Orleans having the statutory authority to pass any law they wanted governing the sale, purchase, possession, ownership, transfer, transportation, license, or registration of firearms and ammunition.

News  

Friday, April 29, 2016

Hollywood Ramps up Anti-gun Campaign

Gun control advocates and Hollywood have long been allied in an effort to propagandize the public against firearm ownership. However, as detailed in an April 27 piece in entertainment industry trade publication Variety, anti-gun groups ...

News  

Friday, April 29, 2016

NRA Statement on President Obama's Latest Gun Control

Fairfax, Va.— The National Rifle Association’s Institute for Legislative Action (NRA-ILA) issued the following statements on President Obama’s latest gun control push.

News  

Friday, April 29, 2016

Poll: Voters Not Swayed by Clinton’s Anti-Gun Duplicity

We’ve been reporting on Democrat presidential hopeful Hillary Clinton and her anti-gun mentality for months. She has been especially focused on the alleged immunity gun manufacturers have under federal law, the Protection in Lawful Commerce ...

Thursday, April 28, 2016

Connecticut: Gun Surrender Bill Moving through the General Assembly

Yesterday, April 27, House Bill 5054 passed the House of Representatives with a 104-42 vote.  HB 5054 is a large omnibus bill which threatens your Right to Keep and Bear Arms as well as your Fifth Amendment right to ...

MORE TRENDING +
LESS TRENDING -
NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.