Explore The NRA Universe Of Websites

APPEARS IN News

Political Report: Gun Control Rebranded

Tuesday, December 19, 2017

Political Report: Gun Control Rebranded

For decades, gun control groups have constantly tried to change their brand names in order to fool the American public.  Their goal is to convince people that a new name equals a new agenda.  Gun owners, of course, see right through this charade every time it happens.

The latest example of this occurred on October 17, when gun control group Americans for Responsible Solutions (ARS) announced a “relaunch” of the organization under the name “Giffords.” ARS was founded in 2013 by former U.S. Representative Gabrielle Giffords and her husband, former Astronaut Mark Kelly.

At its founding, ARS tried to present themselves as a more reasonable alternative to the hardline gun control groups already in the field. In a letter announcing the group, the couple employed a folksy charm and assured readers, “we don't want to take away your guns any more than we want to give up the two guns we have locked in a safe at home.” This sort of down-home messaging never aligned with the fact that the ARS Political Action Committee’s most prominent donors included Michael Bloomberg and former Facebook President Sean Parker.

Nor did it align with the group’s unyielding gun control positions. ARS’s founding letter expressed support for a host of typical gun control policies, including the criminalization of private firearms transfers and restrictions on commonly-owned semi-automatic firearms. The group even supported legislation to make New Jersey’s already onerous gun laws more burdensome.  ... a new package won't make gun control ideas easier to sell. 

Further cementing the group’s radical bent, in 2016 ARS merged with the Law Center to Prevent Gun Violence (LCPGV). LCPGV was founded in 1994 as the Legal Community Against Violence (LCAV) in response to a shooting at San Francisco’s Pettit & Martin law firm. In 2008, LCAV co-authored an amicus brief in District of Columbia v. Heller that argued in favor of Washington, D.C.’s handgun ban and against the Second Amendment guaranteeing an individual right to keep and bear arms in the home for self-defense.  Coinciding with the ARS name change, LCPGV is now the Giffords Law Center to Prevent Gun Violence.

Three name changes and a merger in just over five years might seem excessive to some, but this type of rebranding effort is commonplace among gun control groups and has been a regular and routine occurrence over the past four decades.  

What is today the Brady Campaign to Prevent Gun Violence was founded in 1974 as the National Council to Control Handguns. NCCH’s position called for “strict federal laws that will effectively restrict the possession of handguns to only the police, the military, licensed security guards, licensed pistol clubs, and registered collectors.” 

NCCH was then renamed Handgun Control, Inc. in 1979. The change coincided with new messaging that deemphasized a total ban on the civilian possession of handguns even though handgun prohibitionist Nelson T. “Pete” Shields remained at the helm of the organization until 1989.  Shields famously admitted his three part strategy to eliminate handguns.  First, slow down production and sales, then register all existing handguns, and finally, prohibit handgun possession in almost all circumstances.

In 1989, Sarah Brady became chair of HCI. The group officially assumed the name Brady Campaign at a D.C. gala more than a decade later in 2001. The change was ostensibly to honor the Bradys, but accurately reflected the group’s desire to move away from the term “gun control.”

In 1988, Josh Sugarmann founded the anti-gun New Right Watch, then less than two years later abandoned the name in favor of the less politically-charged Violence Policy Center. The inoffensive name appears to have worked on some of the less astute. In 2015, the New York Times referred to the organization as merely a “gun safety group.” This, despite VPC’s position that “Handguns should be banned from future sale except for military and law-enforcement personnel.”

From 1975 to 1990, the Coalition to Stop Gun Violence was the National Coalition to Ban Handguns. In 2006, then-New York City Mayor Michael Bloomberg established Mayors Against Illegal Guns. After acquiring effective control of Moms Demand Action for Gun Sense in America, in 2014 Bloomberg rebranded MDA and MAIG under the umbrella group Everytown for Gun Safety. 

It’s telling that gun control zealots believe that the public will accept gun restrictions if they just put their product in a new package. However, after nearly a half-century of failure, it might be time for them to admit that the marketing isn’t the problem, it’s that the American people don’t want what they’re selling.

 

TRENDING NOW
Biden’s Anti-gun Lies are Too Much Even for Legacy Press Fact Checkers

News  

Monday, April 19, 2021

Biden’s Anti-gun Lies are Too Much Even for Legacy Press Fact Checkers

With President Joe Biden securely in office and the 2024 presidential election 43 months away, the mainstream press has determined it an acceptable time to expose the frequent fibber’s most flagrant falsehoods.

Hunter Biden Memoir Among Mounting Evidence of Federal Gun Law Violations

News  

Monday, April 19, 2021

Hunter Biden Memoir Among Mounting Evidence of Federal Gun Law Violations

As President Joe Biden and his Department of Justice concoct new firearm restrictions for ordinary law-abiding Americans, 

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

In New Executive Gun Control Push, Biden Seems to Throw Obama, and Himself, Under the Bus

News  

Monday, April 12, 2021

In New Executive Gun Control Push, Biden Seems to Throw Obama, and Himself, Under the Bus

At Biden's recent Rose Garden ceremony, where he announced his latest assault on the Second Amendment, he lied a number of times, and garbled the name of the federal agency tasked with enforcing federal gun ...

New Jersey: Gov. Murphy Announces Drastic Gun Control Agenda

Thursday, April 15, 2021

New Jersey: Gov. Murphy Announces Drastic Gun Control Agenda

Thursday morning, Gov. Phil Murphy held a press conference to unveil yet another gun control package in the Garden State.  

Texas House Approves NRA-Backed Permitless Carry Bill

Friday, April 16, 2021

Texas House Approves NRA-Backed Permitless Carry Bill

Early Thursday evening, on a 84-56 vote, the Texas House gave initial approval to House Bill 1927, by Rep. Matt Schaefer (R-Tyler), an NRA-backed permitless carry proposal that would allow law-abiding citizens to carry a handgun without a state-issued License To ...

NRA Opposes David Chipman for ATF Director

News  

Friday, April 9, 2021

NRA Opposes David Chipman for ATF Director

During a press conference on Thursday, President Biden announced that he would once again be targeting law-abiding gun owners by ordering ATF to develop two new restrictive regulations. Aiming to accessorize the Department of Justice’s ...

More Pro-Second Amendment Bills Moving in the Texas Senate and House

Saturday, April 17, 2021

More Pro-Second Amendment Bills Moving in the Texas Senate and House

While reports about the House passing House Bill 1927, NRA-backed permitless carry legislation, dominated the news this week, there are a number of other significant pro-Second Amendment measures that are progressing through the legislative process as well.

A Radical Idea: It’s Not the Gun, it’s the Criminal

News  

Monday, April 12, 2021

A Radical Idea: It’s Not the Gun, it’s the Criminal

Rahm Emanuel, recently the mayor of Chicago and who has previously served as a member of the Clinton Administration and as President Obama’s White House chief of staff, proposed a few curious gun control ideas ...

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Monday, June 30, 2014

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.