Sturm, Ruger & Company, Inc. has pledged to donate $2 to the NRA for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings, with the goal of giving $4 million. Ruger's donation will benefit the NRA Institute for Legislative Action (NRA-ILA).
"We're bringing back the One Million Gun Challenge with a twist," said Ruger CEO Mike Fifer. "Our goal is to sell 2 million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."
Ruger ultimately sold 1.2 million guns in the first challenge, which took place from 2011-2012.
Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.
NRA-ILA Executive Director Chris Cox said, "Ruger’s 2 Million Gun Challenge is a model of good corporate citizenship in defense of American freedom. By supporting the NRA’s fight to defend the right to keep and bear arms, Ruger not only advances the rights of American gun owners and hunters—they also directly benefit the freedoms and safety of all Americans. That’s as visionary as it is vital to the rights and traditions we hold dear."
For more details about the 2015-2016 "2 Million Gun Challenge" and to track its progress, visit Ruger.com/2Million. To learn more about the extensive line of award-winning Ruger firearms visit Ruger.com or Facebook.com/Ruger.
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