Explore The NRA Universe Of Websites

APPEARS IN News

Super Bowl of Hypocrisy: NFL Ad Policy Stiff Arms Daniel Defense

Thursday, December 5, 2013

Here at the NRA, we love football.  This is America, after all.

But, let's face it.  There aren't too many sports more violent than one in which men weighing well upwards of 300 pounds repeatedly and deliberately crash into one another at speeds that most avid runners can only dream about, and slam each other to the ground.  Football is a physical sport.

And there's no attempt to downplay the violent nature of the sport.  After all, the team with the ball is called "the offense," a long pass downfield is referred to as a "bomb," and players who get too aggressive are penalized for "unnecessary roughness."

So, we're a little confused by a National Football League policy against accepting TV advertisements featuring "firearms, ammunition or other weapons."

The subject came up recently, after Fox TV had to inform Daniel Defense, the well-known manufacturer of high-quality AR-15 firearms and related products, that NFL policy prevented it from accepting the gun maker's ad for the 2014 Super Bowl.

Notably, the ad, which can be seen here, doesn't even show a "firearm, ammunition or other weapons," but instead only advocates the right of a person to make his own decisions about how to defend his family.

What's next?  Will today's NFL bureaucrats try to kick the late, great, former Dallas Cowboys wide receiver Bob Hayes out of the NFL Hall of Fame, because his nickname was "Bullet Bob?"

Apparently, Daniel Defense's ad was initially rejected because it ends with DD's logo, which shows an image of an AR-15.  But even after DD volunteered to replace the logo with an image of the American flag, the NFL wouldn't budge.

The NFL's denial of DD's ad is blatantly hypocritical.  As Michelle Malkin noted in a National Review piece this week, the NFL is free to accept or reject any advertiser it wants to, but its "prohibited content" list didn't stop them from allowing lucrative vulgar ads over the years that, according to Malkin's article, have featured:

  • an upside-down clown who appears to pour Bud Light beer up his rear end;
  • a bizarre sex-change-operation analogy to tout Holiday Inn's hotel upgrades;
  • a barefoot Kenyan runner violently dragged to the ground by white hunters and forced to wear a pair of    Just For Feet running shoes;
  • a flatulent Budweiser horse whose emissions cause a candle to torch a woman's hair;
  • ad characters getting electrocuted, run over by buses, kicked, punched, tackled, thrown out of high-rise buildings, and attacked by crotch-biting dogs.

And, as Malkin notes, the NFL has routinely run ads that degrade women in a variety of ways, and regularly airs trailers for violent Hollywood movies and video games. As examples, Malkin points out that the in the aftermath of the Newtown shooting, a commercial promoting the shoot-'em-up flick Gangster Squad aired during a Colts-Texans game, and a spot promoting the M-rated video game Hitman: Absolution aired during a postgame show.

And let's not forget last year's Sunday Night Football rant by blowhard Bob Costas, who blindsided unsuspecting viewers with a personal "op-ed" blaming the tragic murder-suicide committed by Kansas City Chiefs linebacker Jovan Belcher on America's "gun culture."   Or the anti-gun ads purchased by New York City Mayor Michael Bloomberg's "Mayors Against Illegal Guns" that ran during past Super Bowls.

Gun control supporters--some of whom probably consider badminton too violent--will pretend to be instant football fans over the NFL's latest ad ban, and defend the NFL's rejection of the ad as "a commonsense goal line stand."

We'd say instead that it is more like a fumble.

TRENDING NOW
Your Members of Congress Need to Hear from You on the Hearing Protection Act of 2017

News  

Friday, January 13, 2017

Your Members of Congress Need to Hear from You on the Hearing Protection Act of 2017

On Monday, Sen. Mike Crapo (R-ID) – joined by co-sponsors Sens. Jerry Moran (R-KS) and Rand Paul (R-KY) – introduced S. 59, the Hearing Protection Act of 2017 (HPA). Similar legislation was introduced in the ...

Alert: WA State Proposes Draconian Gun Ban Bills

News  

Friday, January 13, 2017

Alert: WA State Proposes Draconian Gun Ban Bills

Inspired, perhaps, by Oscar Wilde (“Moderation is a fatal thing. Nothing succeeds like excess”), Washington State Attorney General Bob Ferguson has announced two new sweeping gun control bills, with Sen. David Frockt (D-Seattle) and Rep. ...

National Concealed Carry Reciprocity Lies and the Lying Liars Who Tell Them

News  

Friday, January 13, 2017

National Concealed Carry Reciprocity Lies and the Lying Liars Who Tell Them

On January 3rd, Congressman Richard Hudson (R-N.C.8th) introduced H.R. 38, the Concealed Carry Reciprocity Act of 2017, which simply allows lawful firearm carriers from any state to carry a concealed firearm in any other state. The bill ...

Supreme Court Asked to Review California’s Restrictive Carry Regime

News  

Friday, January 13, 2017

Supreme Court Asked to Review California’s Restrictive Carry Regime

On Thursday, the NRA-supported case Peruta v. California took an important step towards restoring the right to bear arms in California.  The plaintiffs in the case, California gun owners and the California Rifle and Pistol ...

Virginia: Senate Committee to Hear Numerous Gun Bills Tomorrow

Tuesday, January 17, 2017

Virginia: Senate Committee to Hear Numerous Gun Bills Tomorrow

Tomorrow, January 18, the Senate Courts of Justice is expected to hear and possibly vote on several firearm-related bills.

Increase in Violent Crime: National Trend Driven by Local Politics?

News  

Friday, January 13, 2017

Increase in Violent Crime: National Trend Driven by Local Politics?

The FBI released its Preliminary Semiannual Uniform Crime Report earlier this week and the bad news is that violent crime increased for the second consecutive year.

Kansas: Bill Introduced Attempting to Repeal Pro-Self-Defense Law

Tuesday, January 17, 2017

Kansas: Bill Introduced Attempting to Repeal Pro-Self-Defense Law

In 2013, the Kansas Legislature passed the Public Building Security Act, pro-gun legislation that amended the Personal and Family Protection Act. 

NRA Statement on Nomination of Ryan Zinke to Secretary of the Interior

News  

Friday, December 16, 2016

NRA Statement on Nomination of Ryan Zinke to Secretary of the Interior

Chris W. Cox, executive director of the National Rifle Association's Institute for Legislative Action, issued the following statement on the nomination of Congressman Ryan Zinke to be the Secretary of the Interior

Indiana: Legislative Session Begins with Numerous Pro-Gun Bills Filed

Friday, January 13, 2017

Indiana: Legislative Session Begins with Numerous Pro-Gun Bills Filed

With the 2017 Indiana legislative session underway, we are happy to report that a number of pro-gun bills have been filed.

The NRA Bids Farewell to Roy Innis, Civil Rights Champion: June 6, 1934 – Jan. 8, 2017

News  

Friday, January 13, 2017

The NRA Bids Farewell to Roy Innis, Civil Rights Champion: June 6, 1934 – Jan. 8, 2017

America lost a civil rights icon and a true free thinker with the death of Roy Innis on Jan. 8. For the NRA, his departure was personal. Mr. Innis served on the NRA’s Board of ...

MORE TRENDING +
LESS TRENDING -
NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.