Explore The NRA Universe Of Websites

APPEARS IN News

Super Bowl of Hypocrisy: NFL Ad Policy Stiff Arms Daniel Defense

Thursday, December 5, 2013

Here at the NRA, we love football.  This is America, after all.

But, let's face it.  There aren't too many sports more violent than one in which men weighing well upwards of 300 pounds repeatedly and deliberately crash into one another at speeds that most avid runners can only dream about, and slam each other to the ground.  Football is a physical sport.

And there's no attempt to downplay the violent nature of the sport.  After all, the team with the ball is called "the offense," a long pass downfield is referred to as a "bomb," and players who get too aggressive are penalized for "unnecessary roughness."

So, we're a little confused by a National Football League policy against accepting TV advertisements featuring "firearms, ammunition or other weapons."

The subject came up recently, after Fox TV had to inform Daniel Defense, the well-known manufacturer of high-quality AR-15 firearms and related products, that NFL policy prevented it from accepting the gun maker's ad for the 2014 Super Bowl.

Notably, the ad, which can be seen here, doesn't even show a "firearm, ammunition or other weapons," but instead only advocates the right of a person to make his own decisions about how to defend his family.

What's next?  Will today's NFL bureaucrats try to kick the late, great, former Dallas Cowboys wide receiver Bob Hayes out of the NFL Hall of Fame, because his nickname was "Bullet Bob?"

Apparently, Daniel Defense's ad was initially rejected because it ends with DD's logo, which shows an image of an AR-15.  But even after DD volunteered to replace the logo with an image of the American flag, the NFL wouldn't budge.

The NFL's denial of DD's ad is blatantly hypocritical.  As Michelle Malkin noted in a National Review piece this week, the NFL is free to accept or reject any advertiser it wants to, but its "prohibited content" list didn't stop them from allowing lucrative vulgar ads over the years that, according to Malkin's article, have featured:

  • an upside-down clown who appears to pour Bud Light beer up his rear end;
  • a bizarre sex-change-operation analogy to tout Holiday Inn's hotel upgrades;
  • a barefoot Kenyan runner violently dragged to the ground by white hunters and forced to wear a pair of    Just For Feet running shoes;
  • a flatulent Budweiser horse whose emissions cause a candle to torch a woman's hair;
  • ad characters getting electrocuted, run over by buses, kicked, punched, tackled, thrown out of high-rise buildings, and attacked by crotch-biting dogs.

And, as Malkin notes, the NFL has routinely run ads that degrade women in a variety of ways, and regularly airs trailers for violent Hollywood movies and video games. As examples, Malkin points out that the in the aftermath of the Newtown shooting, a commercial promoting the shoot-'em-up flick Gangster Squad aired during a Colts-Texans game, and a spot promoting the M-rated video game Hitman: Absolution aired during a postgame show.

And let's not forget last year's Sunday Night Football rant by blowhard Bob Costas, who blindsided unsuspecting viewers with a personal "op-ed" blaming the tragic murder-suicide committed by Kansas City Chiefs linebacker Jovan Belcher on America's "gun culture."   Or the anti-gun ads purchased by New York City Mayor Michael Bloomberg's "Mayors Against Illegal Guns" that ran during past Super Bowls.

Gun control supporters--some of whom probably consider badminton too violent--will pretend to be instant football fans over the NFL's latest ad ban, and defend the NFL's rejection of the ad as "a commonsense goal line stand."

We'd say instead that it is more like a fumble.

TRENDING NOW
House-Passed NDAA includes Anti-Gun Provisions

News  

Sunday, September 26, 2021

House-Passed NDAA includes Anti-Gun Provisions

The U.S. House of Representatives recently passed its version of the National Defense Authorization Act (NDAA), the annual defense bill that directs funding for our nation’s military.

Biden Administration Asks the U.S. Supreme Court to Judicially Nullify the Right to Bear Arms

News  

Monday, September 27, 2021

Biden Administration Asks the U.S. Supreme Court to Judicially Nullify the Right to Bear Arms

On September 21, the Biden Administration filed an amicus brief in the pending U.S. Supreme Court case of New York Rifle & Pistol Association v. Bruen, supporting New York’s draconian and unconstitutional restrictions on the right to bear ...

NRA Reacts to the Withdrawal of the David Chipman Nomination

News  

Thursday, September 9, 2021

NRA Reacts to the Withdrawal of the David Chipman Nomination

The NRA applauds the reported withdraw of David Chipman's nomination to head the ATF.

DOJ Releases Biden Gun Confiscation Order Legislation

News  

Wednesday, June 9, 2021

DOJ Releases Biden Gun Confiscation Order Legislation

DOJ has made clear that Garland’s selective definition of “civil rights” has no room for the Second Amendment...

CNN Pushes Chinese Communist Party Line on Guns

News  

Monday, September 27, 2021

CNN Pushes Chinese Communist Party Line on Guns

CNN’s anti-gun bias, including a willingness to fake stories to push gun control, has been apparent for decades.

California: Governor Newsom Signs Anti-Privacy Legislation

Friday, September 24, 2021

California: Governor Newsom Signs Anti-Privacy Legislation

Yesterday, Governor Newsom signed Assembly Bill 173 into law, giving researchers access to a host of information on gun owners, including personal identifying information.

Firearms in Common Use

News  

Monday, September 27, 2021

Firearms in Common Use

Think of the foremost applications of a firearm. Self-defense and protection have become the primary motivation for Americans’ acquisition of firearms, but the prevalence of defensive gun use remains disputed.

NY AG: “In Some Parts of New York State, You Can Find a Gun More Easily Than You Can Find an Apple”

News  

Monday, September 27, 2021

NY AG: “In Some Parts of New York State, You Can Find a Gun More Easily Than You Can Find an Apple”

Back in 2015, then President Obama misleadingly sought to describe the “availability of guns” by proclaiming that “you can go on into some neighborhoods, and it’s easier for you to buy a firearm than it is for you ...

Biden Administration Bans Importation of Russian Ammunition

News  

Sunday, August 22, 2021

Biden Administration Bans Importation of Russian Ammunition

The Biden Administration’s Department of State announced that it will soon prohibit the importation of Russian ammunition into the United States. According to a release on the Department of State’s website, “[n]ew and pending permit applications ...

Bloomberg Whips Out Checkbook for Another Virginia Election Cycle

News  

Monday, September 27, 2021

Bloomberg Whips Out Checkbook for Another Virginia Election Cycle

We recently wondered about our favorite anti-gun billionaire, Mike Bloomberg, and whether he would remain committed to buying the votes of legislators willing to promote his gun-ban agenda.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.