Explore The NRA Universe Of Websites

APPEARS IN News

Gun-banners Playbook Revealed

Friday, November 1, 2013

NRA members know what happens every time a tragedy involving guns appears in the news. Your NRA offers thoughts and prayers to the victims, their families and the community, while respectfully waiting for the facts to come to light before commenting in detail. Our opponents rush to the cameras, usually while police are still collecting evidence, leveling blame at America’s law-abiding gun owners despite having no knowledge of the facts. Their robotic response makes it seem like they have a playbook to follow. 

That’s because they do. And now, we have a copy. Written by a cadre of high-dollar consultants who claim Bloomberg’s Mayors Against Illegal Guns as a client, the guide is a step-by-step roadmap for exploiting tragedy for political gain. Written well before the tragedy in Newtown, its advice is now apparent in the coordinated response that anti-gun groups and politicians launched the very same day of that terrible atrocity. 

The guide makes no bones about the need to exploit tragedy while it’s still fresh. It tells gun-ban activists, “Don’t hesitate to speak out.” It goes on to say, “Don’t assume the facts—and don’t wait for them … the clearest course is to advance our core message.” And it closes this section about exploiting tragedy by noting, “Never apologize.” Perhaps this item signals that even jaded anti-gun extremists have become uncomfortable with these callous tactics, but the guide directs them to plunge ahead regardless, because a tragedy “creates a unique climate for our communications efforts.” 

So what should the novice gun-ban zealot say after a tragedy? The guide is clear:  “Always focus on emotional and value-driven arguments about gun violence, not the political food fight in Washington or wonky statistics.” Of course there’s no role for those wonky statistics—they reflect reality, not the gauzy, anecdotal narrative that drives support for gun bans. “Tell stories with images and feelings,” it continues. That’s why the anti-gun lobby is relentless in manipulating well-meaning families of victims, coaching them to deliver the same account time and time again, usually with pictures of the victim by their side. These principles are repeated in the guide: “Always start with the pain and anguish that gun violence brings into people’s lives. … use images that bring your message home.” 

The “Language Dos and Don’ts” read like the anti-gun rhetoric of the past two decades. “Don’t talk about ‘gun control’ … do talk about ‘preventing gun violence.’ Don’t use the terms ‘stricter’ gun laws. … do advocate for ‘stronger’ gun laws.”  This insight is paired with the authors’ clear discomfort with the two recent Supreme Court rulings that affirmed that the Second Amendment guarantees an individual right to possess a handgun for self-defense. “Don’t let our opponents overstate what the Supreme Court rulings did,” says the guide, and it cautions the reader to refrain from “ineffective language,” including the example provided: “We’re not trying to take away anyone’s Second Amendment rights.” It recommends that readers mask their gun-ban agenda by instead saying, “This is about taking reasonable steps to keep dangerous weapons out of the hands of dangerous people.”  

One section is dedicated to countering “the role of the NRA.”  Here we see what must be a painful admission for the authors, noting that “When communicating with the general public, we need to be aware of the fact that, beyond our base, people have a positive impression of the organization and its role. … most Americans consider the NRA to be a mainstream organization.” That’s strong medicine, but it’s meant to help their cause, because they then identify arguments intended to chip
away at NRA’s positive reputation. “Always draw distinctions between NRA officials and the organization’s rank-and-file members,” it advises. It further recommends saying, “They’re a giant operation defending powerful gun manufacturers at every turn.”   

Those baseless assertions were perhaps the most common refrains over the past year from anti-gun politicians and lobbyists alike. These statements indicate the elitist mindset that no intelligent, well-meaning person could possibly support the vigorous defense of the Second Amendment as worthwhile in its own right. And they throw a blinding spotlight on the inability of our opponents to understand why their anti-freedom agenda will never have the support of the American people.

 But they do have their playbook, and we can safely predict they will follow it
to the letter.

TRENDING NOW
NJ Court: State Can’t Criminalize Possession of “Pencils” and Other Lawful Objects for Home Self-defense

News  

Friday, June 16, 2017

NJ Court: State Can’t Criminalize Possession of “Pencils” and Other Lawful Objects for Home Self-defense

It is refreshing to finally see some common sense coming out of a court in NJ, as the state is notoriously known for its illogical and Draconian gun laws that do little more than make ...

Goodyear Fires Australian Competitive Shooter over Simple Miscommunication

News  

Friday, June 16, 2017

Goodyear Fires Australian Competitive Shooter over Simple Miscommunication

In the United States there have been a handful of high-profile incidents in which an employer has terminated an employee following the employee’s use of a gun in self-defense while at the workplace. In recent ...

Rotary Turns 180 Degrees on Restrictive Firearm Policies

News  

Friday, June 16, 2017

Rotary Turns 180 Degrees on Restrictive Firearm Policies

In March, we reported on a series of restrictive policies governing firearms that had been approved by the governing body of the well-known networking and service club, Rotary International. This week came a welcome turn ...

Ohio: Pro-Gun Bills Scheduled for Committee Hearing Tomorrow

Monday, June 19, 2017

Ohio: Pro-Gun Bills Scheduled for Committee Hearing Tomorrow

  Tomorrow, June 20, several Second Amendment-related bills are scheduled to be heard in the House Committee on Federalism and Interstate Relations.  Please contact the committee members in support of the following pro-gun bills!

Delaware: Hearing Scheduled for Radical Gun Seizure Legislation

Tuesday, June 20, 2017

Delaware: Hearing Scheduled for Radical Gun Seizure Legislation

Tomorrow, the House Administration Committee is scheduled to consider House Bill 222.

UK: Police Commissioner Suggests Value of Armed Citizenry, is Quickly Rebuffed

News  

Friday, June 16, 2017

UK: Police Commissioner Suggests Value of Armed Citizenry, is Quickly Rebuffed

Every once in a great while, an independent-minded United Kingdom official is overcome with a bout of common sense on firearms. However, such outbursts of reason are typically short-lived, as the gun control apostate becomes ...

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

Kansas: Governor Brownback Allows Anti-Gun Legislation to Become Law

Thursday, June 15, 2017

Kansas: Governor Brownback Allows Anti-Gun Legislation to Become Law

Today, Governor Sam Brownback announced that he intends to let House Bill 2278 become law without his signature.  HB 2278 makes it unlawful for individuals to carry a firearm for self-defense into a state or municipal-owned ...

Why The United States Needs To Unite On Carry Reciprocity

News  

Tuesday, June 20, 2017

Why The United States Needs To Unite On Carry Reciprocity

In an educational op-ed posted Thursday at newyorkdailynews.com, criminologist and author John Lott makes the case that the previous day’s shooting at a GOP Congressional baseball practice proves why the country needs national Right-to-Carry reciprocity.

California: Pre-Litigation Letter Sent to DOJ Opposing “Bullet Button Assault Weapon” Regulations

Wednesday, June 21, 2017

California: Pre-Litigation Letter Sent to DOJ Opposing “Bullet Button Assault Weapon” Regulations

On Monday, June 19, the NRA and CRPA’s legal team submitted a joint-letter to the California Department of Justice (DOJ) and Office of Administrative law demanding that the regulations be withdrawn or not approved as the regulations exceed ...

MORE TRENDING +
LESS TRENDING -
NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.