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Cheaper Than Dirt! Recruits 7,600 New NRA Members

Friday, April 26, 2013

Fairfax, Va. – The National Rifle Association announced today that Cheaper Than Dirt! has successfully recruited 7,600 new NRA members through its online banner campaign.

“Cheaper Than Dirt! is truly a partner when it comes to making sure the NRA has the resources it needs to get the job done,” commented NRA Executive Vice President Wayne LaPierre.  “Not only has the company come forward with generous financial support over the years, they understand that the NRA’s strength comes from its broad  membership and have taken an active role in bringing new members into the NRA family.”

Since its creation in 1993, Cheaper Than Dirt! has been a longtime friend of the Association.  As a regular sponsor of NRA events, advertiser in the NRA official journals, and as an exhibitor at the NRA Annual Meeting & Exhibits, the company counts many Association members among its customers. 

“Cheaper Than Dirt! customers understand that now is the time for us to join forces to protect our great American way of life,” remarked Cheaper Than Dirt! COO Roberta Wilson.  “We are actively looking for ways to ensure that the NRA has everything it needs to protect our Second Amendment freedoms and instill a passion for the shooting sports in the next generation.”

About NRA

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen's group.  Nearly five million members strong, NRA continues its mission to uphold Second Amendment rights and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. For more information, visit nra.org.

About Cheaper Than Dirt

Founded in 1993, Cheaper Than Dirt! has become America’s ultimate online resource for shooting sports and outdoor activities. Our extensive inventory of over 100,000 products from firearms to crossbows, fishing poles to hunting knives, military gear to bug-out-bags, survival to zombie eradication, and everything in between, provides everything you need to survive a day at the range or a day on the lake. No matter what you need for that next great outdoor family adventure, you’ll find it at Cheaper Than Dirt!

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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.