Explore The NRA Universe Of Websites

APPEARS IN News Second Amendment

No Sale: Marketing Tricks in Gun Control

Friday, October 20, 2017

No Sale: Marketing Tricks in Gun Control

Marketing analysts refer to “churn” in an industry – the turnover or attrition rate of customers or employees or some other category – as an important metric of business growth and success: keeping track of churn rates offers insight into how well a business is doing. 

Applying this concept in the context of the gun control movement, the high prevalence of change in the anti-gun community points to a failure to build a successful “brand” identity and, more generally, a lack of public buy-in for their key concept.  

Advertising professionals know that switching to a fresh new moniker and a more contemporary or dynamic logo can revitalize a tired or humdrum brand. Repackaging unappealing, prohibitionist ideas of gun control as new and improved notions of “gun safety” or “violence prevention” or “common sense regulations” or “independent research” sounds innovative while at the same time helpfully obfuscates the real agenda. 

Starting over under a different label offers the prospect, also, of jettisoning a less than impressive track record. And gun control “churn” bolsters the superficial impression of a growing proliferation of anti-gun groups when in fact, it’s the same old message in a new bottle.

The Brady Campaign started out in 1974 as the National Council to Control Handguns (NCCH). By 1980, NCCH had changed its name to the trendier Handgun Control, Inc. (HCI). In 2001, HCI changed again, becoming the Brady Campaign to Prevent Gun Violence. 

The National Coalition to Ban Handguns (NCBH), established in 1974, also initially focused on handguns but refashioned itself in 1989 as the Coalition to Stop Gun Violence (CSGV).  

gun control “churn” bolsters the superficial impression of a growing proliferation of anti-gun groups when in fact, it’s the same old message in a new bottle.

The New Right Watch (NRW), founded in 1988, subsequently renamed itself as the Violence Policy Center (VPC). 

CeaseFire, Inc., the 1995 group started by Courtney Love with the goal of reshaping the "gun violence" debate in America, has since morphed into Cure Violence, a group focusing on street violence using an infectious disease control model.   

Americans for Gun Safety (AGS), a group founded and funded by a billionaire board member of what was then HCI, began in 2000. Among its many gun law goals was the “top national priority” of “passage of licensing and/or registration in the next Congress.” Since those heady days, AGS has “folded into” a new entity, Third Way. Not surprisingly, Third Way continues to promote the “old way” gun control agenda – pushing for expanded background checks, opposing suppressor deregulation, and calling national concealed carry reciprocity a “dangerous mistake.”

Michael Bloomberg’s initial gun-grabbing venture was launched in 2006 as Mayors Against Illegal Guns (MAIG). Following reports of criminal impropriety by many of its members and the defections of others, MAIG re-emerged in 2014 as Everytown for Gun Safety (EGS). At the same time, Moms Demand Action for Gun Sense in America (MDA), founded in 2012, became part of EGS. (The Brady Campaign has its own moms’ group, the Million Mom March, a national organization that was absorbed into the Brady Campaign in 2001). In contrast to their prior and separate efforts, perhaps, both MDA’s founder and Bloomberg portrayed this merger as the ticket to success, as “creat[ing] a force for change that political leaders will not be able to ignore.” 

Another champion of expanded restrictions on guns and gun owners, the Law Center to Prevent Gun Violence (LCPGV), was previously known as the Legal Community Against Violence (LCAV). In 2016, Americans for Responsible Solutions (ARS), a different and more recent gun control entity founded by Gabrielle Giffords and her husband, Mark Kelly, combined with the LCPGV. This month, the LCPGV and ARS announced yet another change – their joint group would now operate as a new organization called the Giffords Law Center to Prevent Gun Violence.

Amidst all these changes, the National Rifle Association, founded in 1871, remains, still, as the National Rifle Association, based on the straightforward and enduring concept of safeguarding the Second Amendment constitutional right to keep and bear arms. In the span of the nearly 25 years that Gallup pollsters have been tracking the opinions of everyday Americans on this question, the percentage of the respondents who report a “very favorable” overall opinion of the National Rifle Association continues to climb, and nearly six in ten people say they view the NRA in a positive way.  

Looking to the future, we have no hesitation in predicting more churn within the gun-grabbing community, as these groups continue to transform themselves in the search for a critical winning formula. Meanwhile, America’s gun owners know, as they always have, that regardless of the label, what they’re dealing with is the same old baloney.

TRENDING NOW
Court Rules Second Amendment Prohibits Federal Pre-Conviction Firearms Ban

News  

Monday, September 26, 2022

Court Rules Second Amendment Prohibits Federal Pre-Conviction Firearms Ban

Last week, a federal judge in the Western District of Texas ruled that a law which prohibits the acquisition of firearms by someone who is under felony indictment violates the Second Amendment. The decision to ...

Illinois Sets the Stage for Possible Unprecedented Crime Wave

News  

Monday, September 26, 2022

Illinois Sets the Stage for Possible Unprecedented Crime Wave

As part of a criminal justice “reform” effort, the state of Illinois is preparing to unleash the first statewide no-cash bail law, which will go into effect on Jan. 1, 2023, and the ramifications could ...

More Pushback on Credit Card Surveillance of Firearm Buyers

News  

Monday, September 26, 2022

More Pushback on Credit Card Surveillance of Firearm Buyers

As we’ve previously reported, on September 9, the International Organization for Standardization (ISO) approved a Merchant Category Code (MCC) for firearm retailers. MCCs enable payment processors and banks to categorize, monitor, and collect data on various types of ...

Update: Further Dispatches from New York’s War on Guns

News  

Monday, September 26, 2022

Update: Further Dispatches from New York’s War on Guns

Speaking about her new gun control legislation, New York State Governor Kathy Hochul claimed that “we took swift and thoughtful action to keep New Yorkers safe…. we will continue leading the way forward and implementing ...

Shipping Companies Prohibit the Lawful Shipping of Firearms

News  

Monday, September 19, 2022

Shipping Companies Prohibit the Lawful Shipping of Firearms

Wondering what federal law says regarding individuals who do not have a Federal Firearms License (FFL) that need to ship firearms? Well, if you go to the website for the Bureau of Alcohol, Tobacco, Firearms and ...

Brace Yourself: Biden Administration Reinterprets “Firearm,” Prepares Crackdown

News  

Monday, August 29, 2022

Brace Yourself: Biden Administration Reinterprets “Firearm,” Prepares Crackdown

When we say “brace yourself,” we’re not kidding. The pistol brace rule is coming as well. But first, a different sort of crackdown was unleashed on the nation this week, as an ATF rule published ...

OREGON: Vote NO on Ballot Measure 114!

News  

Thursday, September 15, 2022

OREGON: Vote NO on Ballot Measure 114!

Ballot Measure 114 is the nation’s most extreme gun control Initiative and will be voted on this November! The NRA has launched a website to inform voters why they must VOTE NO on Ballot Measure 114.  It ...

South Carolina: The City of Columbia Passes More Unconstitutional Gun Control

Friday, September 23, 2022

South Carolina: The City of Columbia Passes More Unconstitutional Gun Control

Last week, the Columbia City Council passed Ordinance No.: 2022-080 to require its residents to report their lost or stolen firearms to the police within 24 hours or face up to a $500 fine. This is ...

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

News  

Friday, April 1, 2022

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

Half the country will now enjoy the freedom to carry a handgun for self-defense without a permit from the state thanks to the tireless efforts of men and women of the National Rifle Association. 

Financial Surveillance Used to Build Gun Owner Registry

News  

Monday, September 19, 2022

Financial Surveillance Used to Build Gun Owner Registry

On September 9, the International Organization for Standardization (ISO) approved a Merchant Category Code (MCC) for firearm retailers. The ISO is a Geneva-based non-governmental organization that consists of a network of “standards bodies” from around the globe ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.