Explore The NRA Universe Of Websites

APPEARS IN News Second Amendment

No Sale: Marketing Tricks in Gun Control

Friday, October 20, 2017

No Sale: Marketing Tricks in Gun Control

Marketing analysts refer to “churn” in an industry – the turnover or attrition rate of customers or employees or some other category – as an important metric of business growth and success: keeping track of churn rates offers insight into how well a business is doing. 

Applying this concept in the context of the gun control movement, the high prevalence of change in the anti-gun community points to a failure to build a successful “brand” identity and, more generally, a lack of public buy-in for their key concept.  

Advertising professionals know that switching to a fresh new moniker and a more contemporary or dynamic logo can revitalize a tired or humdrum brand. Repackaging unappealing, prohibitionist ideas of gun control as new and improved notions of “gun safety” or “violence prevention” or “common sense regulations” or “independent research” sounds innovative while at the same time helpfully obfuscates the real agenda. 

Starting over under a different label offers the prospect, also, of jettisoning a less than impressive track record. And gun control “churn” bolsters the superficial impression of a growing proliferation of anti-gun groups when in fact, it’s the same old message in a new bottle.

The Brady Campaign started out in 1974 as the National Council to Control Handguns (NCCH). By 1980, NCCH had changed its name to the trendier Handgun Control, Inc. (HCI). In 2001, HCI changed again, becoming the Brady Campaign to Prevent Gun Violence. 

The National Coalition to Ban Handguns (NCBH), established in 1974, also initially focused on handguns but refashioned itself in 1989 as the Coalition to Stop Gun Violence (CSGV).  

gun control “churn” bolsters the superficial impression of a growing proliferation of anti-gun groups when in fact, it’s the same old message in a new bottle.

The New Right Watch (NRW), founded in 1988, subsequently renamed itself as the Violence Policy Center (VPC). 

CeaseFire, Inc., the 1995 group started by Courtney Love with the goal of reshaping the "gun violence" debate in America, has since morphed into Cure Violence, a group focusing on street violence using an infectious disease control model.   

Americans for Gun Safety (AGS), a group founded and funded by a billionaire board member of what was then HCI, began in 2000. Among its many gun law goals was the “top national priority” of “passage of licensing and/or registration in the next Congress.” Since those heady days, AGS has “folded into” a new entity, Third Way. Not surprisingly, Third Way continues to promote the “old way” gun control agenda – pushing for expanded background checks, opposing suppressor deregulation, and calling national concealed carry reciprocity a “dangerous mistake.”

Michael Bloomberg’s initial gun-grabbing venture was launched in 2006 as Mayors Against Illegal Guns (MAIG). Following reports of criminal impropriety by many of its members and the defections of others, MAIG re-emerged in 2014 as Everytown for Gun Safety (EGS). At the same time, Moms Demand Action for Gun Sense in America (MDA), founded in 2012, became part of EGS. (The Brady Campaign has its own moms’ group, the Million Mom March, a national organization that was absorbed into the Brady Campaign in 2001). In contrast to their prior and separate efforts, perhaps, both MDA’s founder and Bloomberg portrayed this merger as the ticket to success, as “creat[ing] a force for change that political leaders will not be able to ignore.” 

Another champion of expanded restrictions on guns and gun owners, the Law Center to Prevent Gun Violence (LCPGV), was previously known as the Legal Community Against Violence (LCAV). In 2016, Americans for Responsible Solutions (ARS), a different and more recent gun control entity founded by Gabrielle Giffords and her husband, Mark Kelly, combined with the LCPGV. This month, the LCPGV and ARS announced yet another change – their joint group would now operate as a new organization called the Giffords Law Center to Prevent Gun Violence.

Amidst all these changes, the National Rifle Association, founded in 1871, remains, still, as the National Rifle Association, based on the straightforward and enduring concept of safeguarding the Second Amendment constitutional right to keep and bear arms. In the span of the nearly 25 years that Gallup pollsters have been tracking the opinions of everyday Americans on this question, the percentage of the respondents who report a “very favorable” overall opinion of the National Rifle Association continues to climb, and nearly six in ten people say they view the NRA in a positive way.  

Looking to the future, we have no hesitation in predicting more churn within the gun-grabbing community, as these groups continue to transform themselves in the search for a critical winning formula. Meanwhile, America’s gun owners know, as they always have, that regardless of the label, what they’re dealing with is the same old baloney.

TRENDING NOW
NRA Wins Lawsuit in Washington State, Prevents I-1639 From Appearing on Ballot

News  

Friday, August 17, 2018

NRA Wins Lawsuit in Washington State, Prevents I-1639 From Appearing on Ballot

The Thurston County Superior Court today ruled in favor of the National Rifle Association and ordered a writ of mandamus to prevent I-1639 from appearing on the ballot. The judge agreed the signature sheets did ...

No NRA Members Need Apply

News  

Friday, August 17, 2018

No NRA Members Need Apply

Like most people, we understand that educational institutions and staff tend to lean left. The degree and intensity of the bend varies across universities, but a leftward orientation is actually expected today. We’re aware that ...

Canada: Montreal to Endorse Nationwide Handgun Ban, Police Content with Current Laws

News  

Gun Laws  

Friday, August 17, 2018

Canada: Montreal to Endorse Nationwide Handgun Ban, Police Content with Current Laws

Politicians from the largest city in the Canadian gun control stronghold of Quebec plan to put their weight behind a raft of severe gun restrictions next week. According to a report from Radio Canada International, the Montreal City ...

Fake Blues: The Media’s Worst Enemy Isn’t the President, It’s Themselves

News  

Friday, August 17, 2018

Fake Blues: The Media’s Worst Enemy Isn’t the President, It’s Themselves

On Thursday, over 300 media outlets joined in a coordinated effort to push back against President Donald Trump. That will hardly come as a shock to many Americans, as it seems mainstream news organizations have done little ...

Shopify Targets Law-Abiding Firearm Businesses

Gun Laws  

News  

Friday, August 17, 2018

Shopify Targets Law-Abiding Firearm Businesses

This week, Canadian e-commerce host Shopify changed their company’s firearm policy with disastrous effects for law-abiding U.S. gun businesses that use their e-commerce services. Shopify’s abrupt overnight decision to block the sale of specific firearms ...

Outrage of the Week: Shopify Targets America's Guns

News  

Wednesday, August 15, 2018

Outrage of the Week: Shopify Targets America's Guns

Hundreds of firearms retailers may have to close soon because a powerful Canadian tech company, Shopify, recently decided it was anti-gun and issued an ultimatum: Do business our way or not at all.

King County Unveils “Common Sense” Action Plan: Ban “Semi-automatic, High Velocity Weapons”

News  

Friday, August 10, 2018

King County Unveils “Common Sense” Action Plan: Ban “Semi-automatic, High Velocity Weapons”

In a July 23rd op-ed, Joe McDermott, the Council Chair of King County, Washington, introduced a multi-prong “King County Gun Safety Action Plan” aimed at reducing gun violence.

Divided Appeals Panel Upholds California Ban on Post-2013 Pistols

News  

Friday, August 10, 2018

Divided Appeals Panel Upholds California Ban on Post-2013 Pistols

Imagine if California, to combat what the legislature considered the serious problem of manmade global warming, required all new vehicles sold by car dealers in the state to run on grass clippings, rather than fossil ...

Saturday, August 18, 2018

ALERT! Florida Democrats Did an Awesome Election Favor for Republicans

The anti-Second Amendment, Democrat politicians who demanded that the Legislature vote on calling a Special Session to repeal Florida's Stand Your Ground self-defense law either unwittingly or intentionally provided a great service to Republican incumbent ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.