Explore The NRA Universe Of Websites

APPEARS IN News Second Amendment

No Sale: Marketing Tricks in Gun Control

Friday, October 20, 2017

No Sale: Marketing Tricks in Gun Control

Marketing analysts refer to “churn” in an industry – the turnover or attrition rate of customers or employees or some other category – as an important metric of business growth and success: keeping track of churn rates offers insight into how well a business is doing. 

Applying this concept in the context of the gun control movement, the high prevalence of change in the anti-gun community points to a failure to build a successful “brand” identity and, more generally, a lack of public buy-in for their key concept.  

Advertising professionals know that switching to a fresh new moniker and a more contemporary or dynamic logo can revitalize a tired or humdrum brand. Repackaging unappealing, prohibitionist ideas of gun control as new and improved notions of “gun safety” or “violence prevention” or “common sense regulations” or “independent research” sounds innovative while at the same time helpfully obfuscates the real agenda. 

Starting over under a different label offers the prospect, also, of jettisoning a less than impressive track record. And gun control “churn” bolsters the superficial impression of a growing proliferation of anti-gun groups when in fact, it’s the same old message in a new bottle.

The Brady Campaign started out in 1974 as the National Council to Control Handguns (NCCH). By 1980, NCCH had changed its name to the trendier Handgun Control, Inc. (HCI). In 2001, HCI changed again, becoming the Brady Campaign to Prevent Gun Violence. 

The National Coalition to Ban Handguns (NCBH), established in 1974, also initially focused on handguns but refashioned itself in 1989 as the Coalition to Stop Gun Violence (CSGV).  

gun control “churn” bolsters the superficial impression of a growing proliferation of anti-gun groups when in fact, it’s the same old message in a new bottle.

The New Right Watch (NRW), founded in 1988, subsequently renamed itself as the Violence Policy Center (VPC). 

CeaseFire, Inc., the 1995 group started by Courtney Love with the goal of reshaping the "gun violence" debate in America, has since morphed into Cure Violence, a group focusing on street violence using an infectious disease control model.   

Americans for Gun Safety (AGS), a group founded and funded by a billionaire board member of what was then HCI, began in 2000. Among its many gun law goals was the “top national priority” of “passage of licensing and/or registration in the next Congress.” Since those heady days, AGS has “folded into” a new entity, Third Way. Not surprisingly, Third Way continues to promote the “old way” gun control agenda – pushing for expanded background checks, opposing suppressor deregulation, and calling national concealed carry reciprocity a “dangerous mistake.”

Michael Bloomberg’s initial gun-grabbing venture was launched in 2006 as Mayors Against Illegal Guns (MAIG). Following reports of criminal impropriety by many of its members and the defections of others, MAIG re-emerged in 2014 as Everytown for Gun Safety (EGS). At the same time, Moms Demand Action for Gun Sense in America (MDA), founded in 2012, became part of EGS. (The Brady Campaign has its own moms’ group, the Million Mom March, a national organization that was absorbed into the Brady Campaign in 2001). In contrast to their prior and separate efforts, perhaps, both MDA’s founder and Bloomberg portrayed this merger as the ticket to success, as “creat[ing] a force for change that political leaders will not be able to ignore.” 

Another champion of expanded restrictions on guns and gun owners, the Law Center to Prevent Gun Violence (LCPGV), was previously known as the Legal Community Against Violence (LCAV). In 2016, Americans for Responsible Solutions (ARS), a different and more recent gun control entity founded by Gabrielle Giffords and her husband, Mark Kelly, combined with the LCPGV. This month, the LCPGV and ARS announced yet another change – their joint group would now operate as a new organization called the Giffords Law Center to Prevent Gun Violence.

Amidst all these changes, the National Rifle Association, founded in 1871, remains, still, as the National Rifle Association, based on the straightforward and enduring concept of safeguarding the Second Amendment constitutional right to keep and bear arms. In the span of the nearly 25 years that Gallup pollsters have been tracking the opinions of everyday Americans on this question, the percentage of the respondents who report a “very favorable” overall opinion of the National Rifle Association continues to climb, and nearly six in ten people say they view the NRA in a positive way.  

Looking to the future, we have no hesitation in predicting more churn within the gun-grabbing community, as these groups continue to transform themselves in the search for a critical winning formula. Meanwhile, America’s gun owners know, as they always have, that regardless of the label, what they’re dealing with is the same old baloney.

TRENDING NOW
Out of Style: Levi’s Fawns Over Shannon Watts in Pantmaker’s Latest Gun Control Effort

News  

Friday, May 17, 2019

Out of Style: Levi’s Fawns Over Shannon Watts in Pantmaker’s Latest Gun Control Effort

At the National Retail Federation’s 2018 convention in New York City, Levi Strauss & Co. Brand President James Curleigh told those assembled that the multinational pants manufacturer intends to be the “most relevant lifestyle brand.” Evidently, part ...

Trump Administration, Other Pro-Gun Heavyweights Lend Support on Pending Supreme Court Case

News  

Friday, May 17, 2019

Trump Administration, Other Pro-Gun Heavyweights Lend Support on Pending Supreme Court Case

As NRA-ILA Executive Director Chris W. Cox reported in March, the U.S. Supreme Court has taken up a challenge by an NRA state affiliate to a New York City gun control scheme that effectively prohibits lawfully ...

Retired Justice Stevens Continues Crusade Against Guns

News  

Friday, May 17, 2019

Retired Justice Stevens Continues Crusade Against Guns

Retired Supreme Court Justice John Paul Stevens does not believe a law-abiding citizen has a right to possess firearms under the Second Amendment, and he wants to make sure everyone knows it. He made his ...

Gov. Abbott Signs NRA-Backed Tenants' Rights Bill

News  

Friday, May 17, 2019

Gov. Abbott Signs NRA-Backed Tenants' Rights Bill

The National Rifle Association Institute for Legislative Action (NRA-ILA) applauded Gov. Greg Abbott on Thursday for signing NRA-backed legislation that protects tenants’ rights by prohibiting “no firearms” clauses in residential leases.   

Hear Ye, Hear Ye, Only What We Want Ye to Hear

News  

Friday, May 17, 2019

Hear Ye, Hear Ye, Only What We Want Ye to Hear

Can we finally put the claim that “gun violence” research is underfunded to rest? The Bloomberg Professor of American Health at the Bloomberg School of Public Health at Johns Hopkins University, Daniel Webster, and his colleagues at the Hopkins ...

NRA Supports Guns Save Life's Challenge to Illinois’s FOID Act

News  

Wednesday, May 15, 2019

NRA Supports Guns Save Life's Challenge to Illinois’s FOID Act

NRA is supporting a legal challenge to Illinois's FOID Act brought by Guns Save Life, an organization dedicated to defending the Second Amendment rights of Illinois residents. 

Governor Abbott Signs NRA-Backed Tenants' Rights Bill

Friday, May 17, 2019

Governor Abbott Signs NRA-Backed Tenants' Rights Bill

On Thursday, Governor Greg Abbott signed House Bill 302 by Representative Dennis Paul (R-Houston) & Senator Bryan Hughes (R-Mineola), NRA-supported legislation that prohibits “no firearms” clauses in residential leases.

Illinois: Committee To Receive FOID Cost Increase Legislation

Friday, May 17, 2019

Illinois: Committee To Receive FOID Cost Increase Legislation

On May 21st, the Illinois state House of Representatives Rules Committee will hear House Amendment 1 to Senate Bill 1966 and send it to the Judiciary Committee for further consideration.  HA 1 to SB 1966 would ...

NRA Applauds Attorneys General and Governors Amicus Brief in Supreme Court Challenge

News  

Thursday, May 16, 2019

NRA Applauds Attorneys General and Governors Amicus Brief in Supreme Court Challenge

NRA Applauds Attorney General and Governors Amicus Brief in Supreme Court Challenge.

Nevada: Omnibus Anti-Gun Bill Granted Waiver From Deadlines

Saturday, May 18, 2019

Nevada: Omnibus Anti-Gun Bill Granted Waiver From Deadlines

As previously alerted, yesterday was the deadline for legislation to pass out of the policy committee in the second chamber.  A waiver was granted for Assembly Bill 291, exempting the bill from the deadlines.  This waiver ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.