Explore The NRA Universe Of Websites

APPEARS IN News

Ruger Answers the Call for Freedom

Friday, October 7, 2016

Ruger Answers the Call for Freedom

When Bill Ruger, Sr. founded Sturm, Ruger & Co., Inc. in 1949, his newly minted company faced an uphill battle. Experts cast doubt that a new firearms company could stand up to the established name-brand gunmakers in an industry that was already viewed to be in a state of decline.  

More than 60 years later, the Ruger name is respected around the world.  In the spirit of Bill Ruger, Ruger CEO Mike Fifer and President/COO Chris Killoy have taken a stand to not only provide customers with a great firearm, but to ensure their customers have the right to use them for years to come.

They know the real threats looming just around the corner:

The next President could nominate three or more anti-gun Supreme Court Justices, making possible the virtual eradication of Second Amendment freedom.

The reinstatement of the failed federal ban on semi-automatic firearms.

Increased federal funding on gun control research.

A policy to use secret government lists to deny Second Amendment rights.

The creation of a federal firearm registration scheme.

The Ruger leaders were determined to make a difference by doing more than just donating. They wanted to get their loyal customers and gun owners across America involved. 

“We started with the One Million Gun Challenge a few years ago because the NRA-ILA needed money to fight the battles on our behalf,” explained Ruger CEO Mike Fifer. “It seemed like a stretch goal for us. So, we went out and did it. We made more than a million guns and we sold more than a million guns.” 

Flash forward four years, and support for the National Rifle Association’s Institute for Legislative Action was more important than ever. Fifer says that after hearing Wayne LaPierre and Chris Cox explain that they were hoping to raise fifty to sixty million dollars, the 2.5 Million Gun Challenge was born. 

“We thought, gee, could we do it again? And it just didn't seem like enough. So, we said, let's double everything. Let's try to raise four million dollars."

“And we hope that they know that their decision to buy a Ruger means more than just owning and shooting a great firearm,” explained Ruger president and COO Chris Killoy. “It means supporting their Second Amendment rights, helping Ruger support the NRA-ILA, especially in this critical election year.”

Undeterred, Ruger again met the challenge goal of selling two million new firearms, raising a total of $4,000,000 for the NRA-ILA between the 2015 and 2016 NRA Annual Meetings. 

"Ruger's continued commitment to supporting the NRA-ILA is outstanding," said NRA-ILA Executive Director Chris Cox. "The funds raised from this program will help us in both our fight to protect the Second Amendment and our effort to educate voters and get them to the polls in this crucial election year."

But Ruger’s unwavering support for the Second Amendment and the NRA didn’t end there. On August 1, 2016, Ruger announced the $5 Million Match Campaign to continue its support for the NRA Institute for Legislative Action (NRA-ILA). Until October 31, 2016, any donation made to the NRA-ILA that is affiliated with the challenge will be matched by a donation from Ruger, up to a maximum Ruger contribution of $5,000,000. All donations will benefit the NRA-ILA’s efforts to protect the Second Amendment in the upcoming November elections. 

The Ruger $5 Million Match Challenge further exemplifies Ruger’s commitment to our Second Amendment rights. This campaign provides firearms enthusiasts and supporters of the Second Amendment with an opportunity to give at whatever level they choose, whether or not they have participated in the 2.5 Million Gun Challenge.

“We wanted to offer an opportunity for folks to contribute to the NRA-ILA, knowing that their donation will be backed by a matching contribution from Ruger,” Fifer added. “Make no mistake, the Second Amendment is on the ballot this November and we all have to be completely committed to preserving it.”

As of September 16, 2016, the Ruger $5 Million Match campaign has raised $3.8 million in donations alone, and with Ruger’s matching contributions that is a total of $7.6 million in funds to protect our Second Amendment rights. But there’s still time for you to show your support for Ruger, the NRA and the Constitution by donating to the $5 Million Match Challenge. 

“NRA members, loyal Ruger customers and everyone who values their right to bear arms together constitute a force to be reckoned with—whether it’s at the polls or with our checkbooks,” said Fifer. “Now is the time to put that power behind the NRA to ensure they have the resources they need to defend our rights from an ever-increasing anti-gun agenda.”

To make a donation, visit Ruger’s contribution page on the NRA-ILA website at www.nraila.org/grassroots/contribute/ruger-5-million-match/, or through the Ruger website at www.Ruger.com/TakeAction. You can also learn what is at stake this election year, discover how you can “take action” to defend the Second Amendment— from buying a Ruger® firearm, writing to congressmen, voting in the upcoming election, joining the NRA and finding out more about how Ruger is on the frontlines of the fight for freedom. 

“When it comes to the Second Amendment, every election is important but this year especially we know the results are going to be critical to our future as an industry and our future as firearms owners,” explains Killoy.

“Here's what you can do,” says Fifer. “First, get out and vote. Second, take at least one friend with you to vote. Help folks get out to the polls who wouldn't otherwise get there on their own for whatever reason. And third, participate in the challenge because we can really make a difference if we help fund NRA-ILA.” 

Fifer and Killoy want to impress upon gun owners across America that although the $5 Million Match Challenge will be over on October 31, the battle will continue.  “The NRA needs our support more than ever,” says Killoy. “Together, we can answer the call for freedom and stand together to protect and defend our constitutional rights. Only we can provide the NRA with the monetary funding and grass-roots manpower it needs to safeguard the Second Amendment for our generation and the next.”

“Friends, the fight is already on. If we wait until November, we will lose everything. So challenge every gun owner you know,” stated Chris Cox, Executive Director of the NRA-ILA. “This is a fight for our freedom!”

 

 

 

IN THIS ARTICLE
Ruger Sturm Ruger
TRENDING NOW
Rep. Rob Bishop Introduces the "Lawful Purpose and Self Defense Act"

News  

Friday, May 26, 2017

Rep. Rob Bishop Introduces the "Lawful Purpose and Self Defense Act"

On Wednesday, May 24, 2017, Chairman of the House Committee on Natural Resources Rob Bishop (R-UT) introduced H.R. 2620, the "Lawful Purpose and Self Defense Act." This bill would remove ATF's authority to use the ...

Court's Commonsense Conclusion: "There Was a Gun" Isn't Enough to Justify Issuing a Restraining Order

Second Amendment  

Friday, May 19, 2017

Court's Commonsense Conclusion: "There Was a Gun" Isn't Enough to Justify Issuing a Restraining Order

The Supreme Court of North Dakota confirmed this week that simply possessing a handgun while on one’s own private property cannot support a finding of "disorderly conduct" under the state’s disorderly conduct restraining order law. ...

Concealed Carrying Hits New High, Underscores Need for National Law

News  

Friday, May 26, 2017

Concealed Carrying Hits New High, Underscores Need for National Law

Information collected by the Crime Prevention Research Center (CPRC) indicates an unprecedented surge in the number of concealed carry permits, with the largest one-year increase on record occurring between May 2016 and May 2017.

Legislation Reintroduced to Permanently Dismantle Obama-Era Enforcement Abuse

News  

Second Amendment  

Friday, May 26, 2017

Legislation Reintroduced to Permanently Dismantle Obama-Era Enforcement Abuse

This week, Rep. Blaine Luetkemeyer (R-MO) reintroduced the Financial Institution Customer Protection Act, a bill aimed at permanently dismantling Operation Choke Point (OCP).  

Illinois: House Committee Passes Bill to Close Local Gun Dealers

Tuesday, May 16, 2017

Illinois: House Committee Passes Bill to Close Local Gun Dealers

The House Judiciary Committee passed Senate Bill 1657 by a 7-6 vote.

Abbott Signs Senate Bill 16, Bringing Texas License To Carry Fees Down to Among Lowest in Nation

News  

Thursday, May 25, 2017

Abbott Signs Senate Bill 16, Bringing Texas License To Carry Fees Down to Among Lowest in Nation

The National Rifle Association Institute for Legislative Action (NRA-ILA) today applauded Texas Gov. Greg Abbott for signing into law NRA-backed legislation that will make license to carry fees in Texas among the lowest in the ...

New Zealand Police Mislead Current and Prospective Gun Owners

News  

Thursday, May 25, 2017

New Zealand Police Mislead Current and Prospective Gun Owners

Back in April, NRA-ILA alerted readers to the results of the New Zealand Parliament Law and Order Committee’s “Inquiry into issues relating to the illegal possession of firearms in New Zealand,” which proposed that a ...

Nevada: Governor Sandoval Signs AB 118!

Monday, May 22, 2017

Nevada: Governor Sandoval Signs AB 118!

Today, May 22, Governor Brian Sandoval signed important pro-gun legislation, Assembly Bill 118, into law.  AB 118, sponsored by Assemblyman Skip Daly, will allow members of the military and those who have received an honorable ...

Public Health Researchers Use Common Gun Control Tactic to Mislead on “Children” and Guns

News  

Friday, May 26, 2017

Public Health Researchers Use Common Gun Control Tactic to Mislead on “Children” and Guns

It is one of the most well-worn tactics of those who advocate for gun control. Step one, acquire statistics on firearms injuries among children ages 0-14. Step two, combine these relatively low numbers with the ...

South Carolina: Governor McMaster Signs Pro-Gun Bill

Monday, May 22, 2017

South Carolina: Governor McMaster Signs Pro-Gun Bill

Last Friday, May 19, Governor Henry McMaster (R) signed H. 3429 into law.  This bill went into effect upon the Governor’s approval.

MORE TRENDING +
LESS TRENDING -
NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.