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The Trace: Just Another Effort to Mislead America

Friday, June 26, 2015

The Trace: Just Another Effort to Mislead America

One recurring truth about the anti-gun movement is how often they try to create new organizations which claim “neutrality” or “moderation” on the Second Amendment, but in reality are nothing more than carbon copies of all the anti-gun groups that have come before them.

As we reported a few weeks ago, fanatically anti-gun Michael Bloomberg has found a new venture to pour his money into.  It’s called “The Trace”, which claims to be a fair news organization devoted to researching “gun violence.” The head of the new group, former New Republic Magazine editor James Burnett even went as far as to suggest the group will not publish editorials supporting specific legislation or candidates, but simply provide information and news stories in opposition to “gun violence.”  But let’s look at reality.

First, the group has no need to endorse specific legislation or a given candidate to achieve their anti-gun goals.  All they have to do is gin up “news” or biased “analyses” that provide specific anti gun messaging which supports whichever draconian law is Bloomberg’s favorite flavor of the day at the national or state level.  Obviously, this information will then provide the foundation for countless more news stories from the anti-gun press, countless more anti-gun legislative initiatives, and countless more talking points for anti-gun candidates to use when running for office.  And this is exactly what “The Trace” will work tirelessly to make happen.

And we can’t forget who is making this all possible. “The Trace” is funded not only by Bloomberg, but also by the famously anti-gun Joyce Foundation and the cofounder of the reliably anti-gun Huffington Post. With financial support like that, does anyone believe that there will be any information from “The Trace” that is anything other than anti-gun propaganda?

Burnett stated that “The Trace” is needed because there is not enough anti-gun violence coverage in the media.  One wonders if he has ever read the New York Times, Washington Post, Chicago Tribune, or any one of a number of big city newspapers that attack our Second Amendment rights on a regular basis.  Or perhaps he does not have cable TV and so is not exposed to anti-gun coverage on CNN or MSNBC.  It sounds more like Editor Burnett lives where pigs fly and unicorns win the Kentucky Derby.

There can be no doubt that Bloomberg and his allies are focusing resources towards an all-out assault on our rights with “The Trace” simply another move to fulfill their broader mission.  As subverting the truth to achieve their goals has been well established as a tactic of choice, we can expect the same from “The Trace.”  NRA-ILA will not let their lies and distortions go unanswered, and together we can stand up to Bloomberg and his media allies, especially when he stacks the deck against freedom in such an unmitigated and craven way.

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Running Out of Targets: New York Bills Go After Air, Pellet and BB Guns

News  

Monday, April 20, 2026

Running Out of Targets: New York Bills Go After Air, Pellet and BB Guns

Anti-gun lawmakers in the Empire State are running out of things to ban.

Virginia: Spanberger Bill Threatens to Ban Most Centerfire Semi-autos, Devastate Right-to-Carry!

Wednesday, April 15, 2026

Virginia: Spanberger Bill Threatens to Ban Most Centerfire Semi-autos, Devastate Right-to-Carry!

As bad as the Democrat-controlled Virginia General Assembly’s ban on commonly-owned semi-automatics is, phony moderate Gov. Abigail Spanberger (D) is seeking to make it even worse.

U.S. House Removes Anti-Hunting Language from Farm Bill

News  

Monday, April 20, 2026

U.S. House Removes Anti-Hunting Language from Farm Bill

Last week, legislators on Capitol Hill delivered a significant victory for hunters and Second Amendment supporters by securing a critical fix to the House Farm Bill (Farm, Food and National Security Act of 2026).  

Trump Administration Shuts Down “Reputation Risk” as a Cudgel Against Gun Industry

News  

Monday, April 20, 2026

Trump Administration Shuts Down “Reputation Risk” as a Cudgel Against Gun Industry

The decades long discriminatory tension between the financial sector and the firearm industry underwent a positive shift with a final rule published on April 10 by the Office of the Comptroller of the Currency (OCC) and the ...

Swalwell’s Career Gets Nuked

News  

Monday, April 20, 2026

Swalwell’s Career Gets Nuked

One of the most rabidly anti-gun U.S. representatives, Eric Swalwell (D-Cal.), resigned from office last week under a disturbing cloud of accusations. These allegations included claims of sexual misconduct, and even sexual assault.

Virginia: Legislature Acts on Gun Bills; Ball Back in Spanberger's Court

Wednesday, April 22, 2026

Virginia: Legislature Acts on Gun Bills; Ball Back in Spanberger's Court

Today, April 22nd, during the General Assembly's reconvened session, the House and Senate passed by Governor Spanberger's amendments on SB749/HB217 and SB173/HB229. 

Kentucky: Legislature Overrides Governor Beshear's Vetoes on Pro-Gun Bills

Tuesday, April 14, 2026

Kentucky: Legislature Overrides Governor Beshear's Vetoes on Pro-Gun Bills

Today, April 14th, the legislature convened for a veto override session, and successfully overrode Governor Andy Beshear's vetoes of House Bill 78 and House Bill 312.

Maryland:  Legislature Adjourns Sine Die from 2026 Session

Friday, April 17, 2026

Maryland: Legislature Adjourns Sine Die from 2026 Session

This week, the Maryland General Assembly adjourned sine die for the 2026 session.

Virginia: Spanberger Offers Fake Adjustments, Real Infringements on Virginia Gun Rights

Tuesday, April 14, 2026

Virginia: Spanberger Offers Fake Adjustments, Real Infringements on Virginia Gun Rights

Fresh off the heels of receiving one of the most abysmal approval ratings for a modern Virginia Governor, Abigial Spanberger has doubled-down and signed several pieces of anti-Second Amendment legislation.

Virginia: Gov. Spanberger’s (D) Approval Tanks after Radical Anti-gun Legislative Session

News  

Monday, April 13, 2026

Virginia: Gov. Spanberger’s (D) Approval Tanks after Radical Anti-gun Legislative Session

It’s only two months into one-party Democrat rule in the Old Dominion, and Virginians don’t like what they’re seeing.

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NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.