Explore The NRA Universe Of Websites

APPEARS IN News

The Trace: Just Another Effort to Mislead America

Friday, June 26, 2015

The Trace: Just Another Effort to Mislead America

One recurring truth about the anti-gun movement is how often they try to create new organizations which claim “neutrality” or “moderation” on the Second Amendment, but in reality are nothing more than carbon copies of all the anti-gun groups that have come before them.

As we reported a few weeks ago, fanatically anti-gun Michael Bloomberg has found a new venture to pour his money into.  It’s called “The Trace”, which claims to be a fair news organization devoted to researching “gun violence.” The head of the new group, former New Republic Magazine editor James Burnett even went as far as to suggest the group will not publish editorials supporting specific legislation or candidates, but simply provide information and news stories in opposition to “gun violence.”  But let’s look at reality.

First, the group has no need to endorse specific legislation or a given candidate to achieve their anti-gun goals.  All they have to do is gin up “news” or biased “analyses” that provide specific anti gun messaging which supports whichever draconian law is Bloomberg’s favorite flavor of the day at the national or state level.  Obviously, this information will then provide the foundation for countless more news stories from the anti-gun press, countless more anti-gun legislative initiatives, and countless more talking points for anti-gun candidates to use when running for office.  And this is exactly what “The Trace” will work tirelessly to make happen.

And we can’t forget who is making this all possible. “The Trace” is funded not only by Bloomberg, but also by the famously anti-gun Joyce Foundation and the cofounder of the reliably anti-gun Huffington Post. With financial support like that, does anyone believe that there will be any information from “The Trace” that is anything other than anti-gun propaganda?

Burnett stated that “The Trace” is needed because there is not enough anti-gun violence coverage in the media.  One wonders if he has ever read the New York Times, Washington Post, Chicago Tribune, or any one of a number of big city newspapers that attack our Second Amendment rights on a regular basis.  Or perhaps he does not have cable TV and so is not exposed to anti-gun coverage on CNN or MSNBC.  It sounds more like Editor Burnett lives where pigs fly and unicorns win the Kentucky Derby.

There can be no doubt that Bloomberg and his allies are focusing resources towards an all-out assault on our rights with “The Trace” simply another move to fulfill their broader mission.  As subverting the truth to achieve their goals has been well established as a tactic of choice, we can expect the same from “The Trace.”  NRA-ILA will not let their lies and distortions go unanswered, and together we can stand up to Bloomberg and his media allies, especially when he stacks the deck against freedom in such an unmitigated and craven way.

TRENDING NOW
Fifth Circuit Rules Federal Switchblade Knife Restrictions Violate the Second Amendment

Friday, October 23, 2026

Fifth Circuit Rules Federal Switchblade Knife Restrictions Violate the Second Amendment

The U.S. Court of Appeals for the Fifth Circuit has ruled that the federal Switchblade Act’s restrictions on the interstate commerce of switchblade knives violate the Second Amendment.

New York:  Gov. Hochul Signs More Gun Control This Week

Thursday, October 22, 2026

New York: Gov. Hochul Signs More Gun Control This Week

Gov. Kathy Hochul remains the scariest thing in Albany for law-abiding gun owners.  On Wednesday, October 21 the anti-gun governor of the Empire State signed a pair of gun bills into law.  We've knocked on ...

San Francisco Law Professor Purports to Channel Scalia on AR-15s; Ignores Scalia

News  

Monday, October 26, 2026

San Francisco Law Professor Purports to Channel Scalia on AR-15s; Ignores Scalia

Some arguments succeed by being true. Some attempt to succeed by confusing the debate and substituting misdirection for clarity. And some attempt to succeed merely by dogged persistence, refusing to die or go away, no ...

The NFA’s New Era: What Has Changed, What Remains the Same, Items of Note

News  

Monday, October 12, 2026

The NFA’s New Era: What Has Changed, What Remains the Same, Items of Note

As we announced separately this week, ATF has determined that it will use its executive discretion to uniformly suspend enforcement of large portions of the National Firearms Act (NFA).

Different Election, Same Billionaire, Same Gun Control Agenda

News  

Monday, October 26, 2026

Different Election, Same Billionaire, Same Gun Control Agenda

Another election, same former New York City mayor Michael Bloomberg working to shape the nation’s gun laws. For years, NRA has exposed Bloomberg’s relentless efforts to export New York style gun restrictions to the rest ...

Jive Turkeys: Everytown Gears Up to Spoil Thanksgiving with Gobbledygook

News  

Monday, November 17, 2025

Jive Turkeys: Everytown Gears Up to Spoil Thanksgiving with Gobbledygook

Thanksgiving in America isn’t just about food, family and football. According to a survey published by casino.ca (with its Great Thanksgiving Family Feud Map), the holiday typically “comes with a slice of family chaos and a touch of ...

Location, Location, Location: Study Finds Crime Concentration Correlates with Politics

News  

Monday, October 26, 2026

Location, Location, Location: Study Finds Crime Concentration Correlates with Politics

It’s well established that certain offenders remain disproportionately responsible for violent crime. A 2001 report on such “chronic offenders” in Minnesota concluded that over a four-year period, just five percent of offenders were responsible for ...

“I’m sorry, Dave, I’m afraid I can’t do that” – ChatGPT is Now “Completely Anti-gun”

News  

Monday, October 19, 2026

“I’m sorry, Dave, I’m afraid I can’t do that” – ChatGPT is Now “Completely Anti-gun”

More than half a century ago, Stanley Kubrick’s film, 2001: A Space Odyssey, introduced the world to HAL-9000, a sentient “supercomputer” with advanced artificial intelligence (AI) processing. When HAL, responsible for running the spacecraft, decides ...

NRA Files Amicus Brief Urging Ninth Circuit to Rehear Challenge to California’s Gun Store Surveillance Law En Banc

Friday, October 23, 2026

NRA Files Amicus Brief Urging Ninth Circuit to Rehear Challenge to California’s Gun Store Surveillance Law En Banc

The National Rifle Association of America, along with the America First Policy Institute and Knox Williams, founder of the American Suppressor Association, filed an amicus brief urging the U.S. Court of Appeals for the Ninth ...

NRA Files Amicus Brief Urging Fifth Circuit to Adopt a Test in Disarmament Cases that Ensures Peaceable Citizens Cannot Be Disarmed

Wednesday, October 21, 2026

NRA Files Amicus Brief Urging Fifth Circuit to Adopt a Test in Disarmament Cases that Ensures Peaceable Citizens Cannot Be Disarmed

The National Rifle Association and Second Amendment Foundation filed an amicus brief in United States v. Cordova, a case before the en banc Fifth Circuit Court of Appeals involving a challenge to the federal lifetime ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.