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National Rifle Association Launches Second Round of Advertising in Anti-Bloomberg Campaign; Powerful Ad Features Violent Crime Survivor Calling Out Bloomberg Hypocrisy

Friday, October 3, 2014

Fairfax, Va. – The National Rifle Association today launched the second round of advertising in a national campaign aimed at exposing Michael Bloomberg’s anti-freedom agenda. The second ad of the "Meet the Real Michael Bloomberg" campaign is a powerful to-camera ad titled "Kim" and features violent crime survivor Kimberly Weeks speaking directly to Michael Bloomberg. The "Kim" ad is part of a $2 million plus national advertising campaign and will air on television stations across America.

"Kimberly has a powerful personal message that effectively exposes the lies and hypocrisy of Bloomberg's $50 million campaign aimed at taking away Americans' Second Amendment rights," said NRA spokesman Jennifer Baker. "To Michael Bloomberg this may be just a pet project to satisfy his enormous ego and control the lives of everyone around him, but to ordinary American citizens it has a very dangerous impact."

As a college student, Kimberly was brutally attacked in her apartment. She was overpowered and defenseless against her attacker. After her horrific experience, Kimberly got her concealed carry permit for self defense. When Kimberly was assaulted, she had to plead with her attacker to spare her life during her harrowing ordeal. Later, when testifying before the Colorado legislature, she pled with lawmakers, who were considering legislation to ban concealed carry on college campuses, not to strip her of the right to carry on her college campus. She didn’t want to be left defenseless again. In this powerful NRA ad, Kimberly stands up to Michael Bloomberg and his gun control efforts. She calls out Michael Bloomberg on his hypocrisy and says, “Mr. Bloomberg you do not have the right to tell me how to defend myself."

"The men and women of the NRA will not allow Michael Bloomberg to use lies and millions of dollars in deceptive advertising to impose his extreme anti-freedom agenda on the American people. Our effort will expose Bloomberg as an arrogant hypocrite who wants to take away our rights. In this ad we are giving a voice to those who will be harmed by his agenda," concluded Baker.

To view "Kim" go to:  http://youtu.be/lthXmy3RaC0

To learn more about Kim's story go to: www.meetbloomberg.com

-NRA-
Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at www.facebook.com/NationalRifleAssociation and on Twitter @NRA.

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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.