Explore The NRA Universe Of Websites

APPEARS IN News

Election 2012: An NRA Campaign You Can Be Proud Of

Tuesday, January 1, 2013

There are few absolute truths in American politics, but here are two: No one can reliably predict the outcome of an election season, and there is no secret weapon that can ensure a victory.

Both were proven on Nov. 6, when, even though a large percentage of the American people felt our country was not headed in the right direction, the majority voted for the status quo anyway. And, while the election will be dissected by every so-called expert, I can report that the NRA’s effort in this election was the smartest and most targeted we’ve seen.

The past few years have seen monumental changes in the way campaigns and elections are run in our nation. For example, not long ago, campaign volunteers had to take a shotgun approach, knocking on every door in the neighborhood to turn out voters. Today, sophisticated data analysis known as “microtargeting” lets campaigns use a more precise approach, finding and focusing on their most likely voters. 

This is true not only for candidates but for organizations like ours. In an era of billion-dollar campaigns and $100 million-dollar “super PACs,” it’s harder than ever for individual groups to be heard. As the executive director of the NRA Institute for Legislative Action and chairman of the NRA Political Victory Fund, I have a duty to make sure that we use our resources—including the hard work of our volunteers and the generous donations of our financial supporters—as effectively as possible. This year, the NRA used every tool available to focus on the races in which we could have the greatest impact and on the voters we could most effectively reach. 

By the numbers, here is a partial rundown of what we did in this election season:

We sent out 50 million mailers and phone calls—a 60 percent increase over 2010. We ran 320 million online ads in the presidential election, the races for U.S. Senate and the Wisconsin gubernatorial recall election—a 531 percent increase over 2010. (And no, that’s not a typo.)

We ran targeted television and radio ads in key battleground states and we hired 25 full-time campaign field workers in 13 states. This staff allowed us to organize grassroots efforts that affected not only high profile statewide races, but important congressional and state legislative races as well.

I wish I could say every candidate we supported was elected, but that wasn’t the case. As a nonpartisan organization solely focused on our Second Amendment freedom and hunting heritage, however, we must keep in mind that when the votes are counted in Congress or in your state legislature, they are counted regardless of party affiliation. So, even as the news media discusses the election outcome only in terms of partisan shifts, we look at the people who have been elected and judge them on their position on our right to keep and bear arms. 

At the federal level, we helped re-elect important allies in the U.S. Senate, including Orrin Hatch, R-Utah, Dean Heller, R-Nev., Bob Corker, R-Tenn., John Barrasso, R-Wyo., Roger Wicker, R-Miss., and Joe Manchin, D-W.V. We also helped elect new pro-gun senators such as Deb Fischer, R-Neb., Jeff Flake, R-Ariz., and Ted Cruz, R-Texas. 

In the U.S. House of Representatives, we helped protect and retain a strong pro-gun majority, which will remain a critical firewall against efforts to restrict our rights.

Our campaign also helped pass meaningful state constitutional amendments to protect the right to hunt and fish in Idaho, Kentucky and Nebraska, and an amendment to the Louisiana constitution that gives that state the strongest protection for the right to keep and bear arms in the nation.

Most importantly, the organization and technology we set up for this election will allow us to be more effective for years to come. For example, we made great strides in our use of new media to communicate with our supporters and to broaden our reach. While traditional electioneering through direct mail, television and radio will continue, the use of online social media allows us to maintain contact throughout the year with millions of gun owners who need to know what is happening in Washington, D.C., and in state capitals. The work we did in this election to increase our online presence will play a huge role in all future efforts to protect our rights.

I am very proud of the work the NRA and its members did in this election. I know that without our involvement, there would be far less support for the right to keep and bear arms in Congress and in the state legislatures as we enter 2013. I also know it is the millions of NRA members and tens of millions of gun owners who donate their time and money to our cause that make our efforts possible, and for that I am truly and deeply grateful.  

IN THIS ARTICLE
Election 2012
TRENDING NOW
“Fact Checker:” Joe Biden’s “Gun Ban” Not a Gun Ban Because Some Guns Wouldn’t Be Banned

News  

Monday, July 15, 2019

“Fact Checker:” Joe Biden’s “Gun Ban” Not a Gun Ban Because Some Guns Wouldn’t Be Banned

Facebook has teamed up with what it calls “third-party fact-checkers” to punish users of its platform that post information embarrassing or inconvenient to the political outlook of its principals. Yet like most sources of what ...

Oregon: Initiative Filed to Restrict Self-Defense

Friday, July 19, 2019

Oregon: Initiative Filed to Restrict Self-Defense

On July 18th, Initiative Petition 40​ was filed in Oregon to restrict the Second Amendment rights of law abiding adults by imposing a broad, one-size-fits-all method of storing firearms.  This egregious attack on our freedoms uses virtually ...

Hollywood Fantasy v. Reality on Firearm Suppressors

News  

Monday, July 15, 2019

Hollywood Fantasy v. Reality on Firearm Suppressors

It’s no secret that Hollywood has a very loose relationship with reality.  The movie industry, after all, is based on fantasy and escapism, and that’s not necessarily a bad thing.  If someone wants to forget ...

Presidential Pretender Who Campaigned on Gun Control First to Call It Quits

News  

Monday, July 15, 2019

Presidential Pretender Who Campaigned on Gun Control First to Call It Quits

On Monday, Eric Swalwell became the first of the many pretenders for the Democrat presidential nomination to bow (or perhaps slink) out of the race. The U.S. Congressman from California’s 15th District had tried to distinguish himself from ...

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

NRA Statement On Virginia Special Session

News  

Tuesday, July 9, 2019

NRA Statement On Virginia Special Session

FAIRFAX, Va.–   The interim executive director of the National Rifle Association Institute for Legislative Action, Jason Ouimet, released the following statement today regarding the special session in Virginia:  "The National Rifle Association has a long ...

California: City of San Diego Considers Gun Control Ordinance

Friday, July 12, 2019

California: City of San Diego Considers Gun Control Ordinance

San Diego City Attorney, Mara Elliott has asked the City Council to consider a draft ordinance that would require mandatory locked storage of firearms in the home and would propose a conflicting law regarding the reporting of ...

California: Injunction Request to be Filed in Lawsuit Challenging California Ammo Law

Wednesday, July 3, 2019

California: Injunction Request to be Filed in Lawsuit Challenging California Ammo Law

CRPA, with the support of NRA, challenged the ammunition background check law in court months ago with the filing of the Rhode v. Becerra case. The lead plaintiff in the case is Olympic gold medalist shooter ...

Hawaii: Governor Ige Signs Anti-Gun Legislation

Wednesday, July 10, 2019

Hawaii: Governor Ige Signs Anti-Gun Legislation

On July 9th, Governor David Ige signed the final remaining anti-gun bill awaiting his consideration, Senate Bill 600. This comes on the heels of him signing Senate Bill 1466 on June 27th. 

Recent Poll Shows Gun Control Not as Popular as Some Would Like to Believe

News  

Monday, July 8, 2019

Recent Poll Shows Gun Control Not as Popular as Some Would Like to Believe

A recent Morning Consult/POLITICO poll, conducted immediately prior to the recent  Democratic debates and gathering responses from 1,991 registered voters, asked about views toward the candidates, issues of potential importance in the election, voting intention, and ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.