Explore The NRA Universe Of Websites

APPEARS IN News

Dim Journalists Rely Too Heavily on Sunlight Study

Tuesday, November 13, 2012

With plenty of legitimate post-election stories needing to be reported, the anti-gun media have instead chosen to highlight a study that misleads readers about the effectiveness of NRA campaign spending.

No one is disputing that the result of the presidential contest was a loss for Second Amendment supporters, but that does not negate the strong message pro-gun voters sent on November 6th. We maintained pro-gun majorities in both houses of the United States Congress. We saw the passage of a constitutional amendment in Louisiana which builds a wall of protection around the Second Amendment in that state. Voters in Idaho, Kentucky, and Nebraska passed significant Right-to-Hunt constitutional amendments. And voters in nine Illinois counties sent a message to lawmakers in that state with votes in support of the right to carry firearms for self-defense.

And yet, the gloating media has seized on one claim that there was a low “return on investment” for NRA-ILA and NRA Political Victory Fund spending in this election cycle, a conclusion at which you could only arrive if you had negligible integrity and a distinct bias. It also shows a lack of attention to fact, as the authors of the study, the Sunlight Foundation, falsely claimed that the NRA-PVF financially supported Indiana U.S. Senate candidate Richard Mourdock over Joe Donnelly in the general election when a simple check of a variety of websites would have shown that we did not.

The study that purportedly demonstrates our low “return on investment” uses a fundamentally flawed process which is based on the percentage of a group’s campaign expenditures that were spent on winning candidates, versus those who were defeated.

Even if the Sunlight Foundation had all the facts correct – which it does not – this methodology creates a skewed picture of campaign effectiveness, as we can see with a simple thought experiment.

Consider groups A and B. Group A spends $1 on a long-shot candidate and $99 on an unopposed incumbent. The Sunlight Foundation study would say group A got a 99 percent “return on investment” even though it probably wasted 100 percent of its money. Group B spends $1 showing support in a somewhat contested race, but spends $99 on a challenger in a tight election where everyone agrees $99 could help make a difference, though in the end the challenger loses narrowly. The Sunlight Foundation study would give Group B a 1% “return on investment” even though Group B did the right thing.

In this election cycle, NRA is more like group B, spending money where it counted in amounts that could have made a difference. We invested heavily in races where there was a distinct choice between a good candidate and a bad one. Spending our money anywhere else would have been an insult to our members, and would have poorly served the cause of defending the Second Amendment.

We stand by our decision to spend every penny exactly where it was spent, and we applaud every NRA member and gun owner who turned out to the polls on November 6th to support pro-gun candidates and ballot measures.

-NRA-
Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. Four million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at www.facebook.com/NationalRifleAssociation and on Twitter @NRA.

TRENDING NOW
NRA Wins Supreme Court Case, NYSRPA v. Bruen

News  

Second Amendment  

Thursday, June 23, 2022

NRA Wins Supreme Court Case, NYSRPA v. Bruen

The National Rifle Association (NRA) welcomes the Supreme Court’s decision in NYSRPA v. Bruen. The Court affirmed that the right to bear arms does not stop at a person’s front door. This is the most ...

Treachery! White House Moves to Strangle U.S. Ammunition Supply

News  

Thursday, June 16, 2022

Treachery! White House Moves to Strangle U.S. Ammunition Supply

Last night, news broke that the Biden Administration is taking behind-the-scenes steps to further strangle the already constricted market for ammunition in the United States. The move could result in a reduction of the commercial production ...

NRA Announces Opposition to Senate Gun Control Legislation

News  

Tuesday, June 21, 2022

NRA Announces Opposition to Senate Gun Control Legislation

This legislation can be abused to restrict lawful gun purchases, infringe upon the rights of law-abiding Americans, and use federal dollars to fund gun control measures being adopted by state and local politicians.

Supreme Court Gets it Right, Congress Gets it Wrong

Friday, June 24, 2022

Supreme Court Gets it Right, Congress Gets it Wrong

On Thursday, SCOTUS released a historic decision in the NYSRPA v. Bruen case when they found the Second Amendment protects the right of law-abiding Americans to carry a firearm outside of the home. Despite the hysteria from ...

Delaware: Gun & Mag Bans Going to Gov. Carney

Friday, June 17, 2022

Delaware: Gun & Mag Bans Going to Gov. Carney

Last night, the House passed Senate Bill 6, to ban many standard capacity magazines in common use, sending it to Governor John Carney’s desk. The Senate passed House Bill 450, to ban many commonly-owned firearms, and ...

Federal Judge Rules Against New Jersey and In Favor of Retired Officers In LEOSA Case.

Wednesday, June 22, 2022

Federal Judge Rules Against New Jersey and In Favor of Retired Officers In LEOSA Case.

Back in 2020, a coalition of retired federal law enforcement officers and the Federal Law Enforcement Officers Association sued the state of New Jersey for not honoring their carry rights under the Law Enforcement Officer ...

Trudeau Ramps Up War on Lawful Gun Owners

News  

Monday, June 20, 2022

Trudeau Ramps Up War on Lawful Gun Owners

At the end of May – two years after his unilateral imposition of an “assault weapons” ban – Prime Minister Justin Trudeau’s government introduced Bill C-21, a bill that proposes many firearm-related changes, the most significant of which is a ...

Senate Gun Control Package Creates De Facto Waiting Periods

News  

Wednesday, June 22, 2022

Senate Gun Control Package Creates De Facto Waiting Periods

Most law-abiding Americans over the age of 18 enjoy the right to purchase a firearm from a Federal Firearms Licensee (FFL or gun dealer) following an instant background check through the FBI’s National Instant Background ...

Gun Control Package Passes U.S. Senate; House Vote Imminent

Thursday, June 23, 2022

Gun Control Package Passes U.S. Senate; House Vote Imminent

On Thursday, the U.S Senate passed a sweeping package of gun control measures. The text of the legislation was only unveiled Tuesday evening. And while much of the 80-page bill did indeed seek to address ...

The So-called “Boyfriend Loophole” is About Undermining the Second Amendment

News  

Tuesday, June 21, 2022

The So-called “Boyfriend Loophole” is About Undermining the Second Amendment

At present, federal law generally bars anyone who is convicted in any court for a domestic violence felony, or any felony for that matter, from possessing firearms. But federal law also imposes a lifetime firearm possession prohibition on ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.