Explore The NRA Universe Of Websites

APPEARS IN News

Dim Journalists Rely Too Heavily on Sunlight Study

Tuesday, November 13, 2012

With plenty of legitimate post-election stories needing to be reported, the anti-gun media have instead chosen to highlight a study that misleads readers about the effectiveness of NRA campaign spending.

No one is disputing that the result of the presidential contest was a loss for Second Amendment supporters, but that does not negate the strong message pro-gun voters sent on November 6th. We maintained pro-gun majorities in both houses of the United States Congress. We saw the passage of a constitutional amendment in Louisiana which builds a wall of protection around the Second Amendment in that state. Voters in Idaho, Kentucky, and Nebraska passed significant Right-to-Hunt constitutional amendments. And voters in nine Illinois counties sent a message to lawmakers in that state with votes in support of the right to carry firearms for self-defense.

And yet, the gloating media has seized on one claim that there was a low “return on investment” for NRA-ILA and NRA Political Victory Fund spending in this election cycle, a conclusion at which you could only arrive if you had negligible integrity and a distinct bias. It also shows a lack of attention to fact, as the authors of the study, the Sunlight Foundation, falsely claimed that the NRA-PVF financially supported Indiana U.S. Senate candidate Richard Mourdock over Joe Donnelly in the general election when a simple check of a variety of websites would have shown that we did not.

The study that purportedly demonstrates our low “return on investment” uses a fundamentally flawed process which is based on the percentage of a group’s campaign expenditures that were spent on winning candidates, versus those who were defeated.

Even if the Sunlight Foundation had all the facts correct – which it does not – this methodology creates a skewed picture of campaign effectiveness, as we can see with a simple thought experiment.

Consider groups A and B. Group A spends $1 on a long-shot candidate and $99 on an unopposed incumbent. The Sunlight Foundation study would say group A got a 99 percent “return on investment” even though it probably wasted 100 percent of its money. Group B spends $1 showing support in a somewhat contested race, but spends $99 on a challenger in a tight election where everyone agrees $99 could help make a difference, though in the end the challenger loses narrowly. The Sunlight Foundation study would give Group B a 1% “return on investment” even though Group B did the right thing.

In this election cycle, NRA is more like group B, spending money where it counted in amounts that could have made a difference. We invested heavily in races where there was a distinct choice between a good candidate and a bad one. Spending our money anywhere else would have been an insult to our members, and would have poorly served the cause of defending the Second Amendment.

We stand by our decision to spend every penny exactly where it was spent, and we applaud every NRA member and gun owner who turned out to the polls on November 6th to support pro-gun candidates and ballot measures.

-NRA-
Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. Four million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at www.facebook.com/NationalRifleAssociation and on Twitter @NRA.

TRENDING NOW
Joe Biden: Hero Who Ended Texas Rampage Shouldn’t Have Had His Gun

News  

Second Amendment  

Friday, November 17, 2017

Joe Biden: Hero Who Ended Texas Rampage Shouldn’t Have Had His Gun

Most Americans consider Stephen Willeford a hero for bravely ending the rampage of a crazed murderer at a Texas church … but not former Vice President Joe Biden. During a national television appearance on Monday, ...

Muzzleloaders Now Targeted by “Giffords” Gun Prohibition Lobby

News  

Friday, November 17, 2017

Muzzleloaders Now Targeted by “Giffords” Gun Prohibition Lobby

It didn’t take long after the events in Las Vegas, Nevada for gun control advocates to resort to their usual tactic of blaming hardware for the acts of an evil man. Numerous anti-gun bills were ...

With ‘Firearm’ Offenses up 27-percent, UK Holds National Gun Surrender

News  

Friday, November 17, 2017

With ‘Firearm’ Offenses up 27-percent, UK Holds National Gun Surrender

Anti-gun advocates like Gun Control Network Chair Gillian Marshall-Andrews tout the United Kingdom’s longstanding firearms restrictions, which include a near total ban on handguns, as the “gold standard” of gun control. In recent years, UK ...

Terry McAuliffe’s Halfway Heroism

News  

Second Amendment  

Friday, November 17, 2017

Terry McAuliffe’s Halfway Heroism

Virginia Governor Terry McAuliffe has recently been distinguished by Governing magazine as one of its “Public Officials of the Year.” According to the magazine, Gov. McAuliffe claims his “proudest single achievement” in office has been restoring ...

Gun Controllers Choose to Ignore Cases of Good Guys with Guns

News  

Second Amendment  

Friday, November 17, 2017

Gun Controllers Choose to Ignore Cases of Good Guys with Guns

Less than three hours after the tragedy at the First Baptist Church in Sutherland Springs, Texas, Sen. Chris Murphy (D-Conn.) was looking to score political points. As is his custom, Murphy fired off a tweet admonishing his ...

When Gun Control Fails

News  

Second Amendment  

Friday, July 21, 2017

When Gun Control Fails

Gun control is pushed as a strategy to keep Americans safe in their homes, schools and workplaces. It is presented as the key component in safer streets, neighborhoods and families. But what happens when gun ...

Dianne Feinstein Wants to Ban Commonly Owned Semi-Autos, Again!

News  

Thursday, November 9, 2017

Dianne Feinstein Wants to Ban Commonly Owned Semi-Autos, Again!

Senator Dianne Feinstein introduced S. 2095, which she is calling the Assault Weapons Ban of 2017. The 125-page firearm prohibition fever dream is perhaps the most far-reaching gun ban ever introduced in Congress.

This Man Did Not Write A Second (Class) Amendment

News  

Second Amendment  

Friday, November 3, 2017

This Man Did Not Write A Second (Class) Amendment

Courts are telling gun owners that they must choose between their Second Amendment-protected rights and their other constitutional rights. 

News  

Tuesday, June 21, 2016

Who Qualifies for the LEOSA Privilege?

Within my first week as an attorney at the National Rifle Association of America's Institute for Legislative Action I took a call on the Law Enforcement Officers Safety Act (LEOSA). I admittedly knew nothing about ...

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

MORE TRENDING +
LESS TRENDING -
NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.