Explore The NRA Universe Of Websites

APPEARS IN News

Sturm, Ruger & Company Raises Over $1.2 million to Benefit the NRA Institute for Legislative Action

Wednesday, April 25, 2012

FAIRFAX, VA -  The National Rifle Association (NRA) and Sturm, Ruger & Company (Ruger) recently announced the results of Ruger’s Million Gun Challenge to benefit the NRA as initiated by Ruger President and CEO, Michael O. Fifer.  The announcement was made at the Sixth Annual Corporate Executives’ Luncheon during the NRA Annual Meetings & Exhibits in St. Louis, Missouri.

In May 2011, Ruger launched the challenge to sell one-million Ruger firearms over the course of one year, with one dollar of each sale going to benefit NRA Institute for Legislative Action.  The Million Gun Challenge quickly became the 1.2 Million Gun Challenge when Ruger customers purchased even more firearms than was originally anticipated.

Fifer stated “With the generous support of our customers, we blew past our goal and were able to donate $1,253,700 to the NRA. We hope our example of giving back to an organization that does so much to protect our freedom will inspire others to do the same, no matter what their means.”

Michael Fifer, the Annapolis Naval Academy graduate and proud submarine veteran joined Sturm, Ruger & Company in 2006. Through his leadership, annual firearms sales have increased from $139 million to $324 million. Inspiration for the Million Gun Challenge came to Mike while attending the 2011 NRA Corporate Executives’ Luncheon in Pittsburgh, Pennsylvania.

“The future of our Second Amendment is directly dependent on the strength of NRA-ILA and resources provided by great companies like Ruger help us get the job done,” remarked Chris Cox, Executive Director of NRA-ILA.  “We deeply appreciate Mike’s initiative to come forward with this challenge.  Ruger’s customers should be proud to be a part of this significant gift at such a critical time.”

Fifer and Ruger’s efforts were honored as Fifer was recognized as the 2012 Distinguished Corporate Leader at the 2012 NRA Annual Meetings and Exhibits on April 12 in St. Louis, Missouri. This annual award is given for outstanding corporate leadership at a private luncheon.  Past honorees include Dick Heckert, J.D. Williams, Joe Gregory, Eric Johanson, Ugo Beretta, and Larry and Brenda Potterfield.

NRA Executive Vice President, Wayne LaPierre said, “We are grateful to Ruger and Mike Fifer for their unwavering support, and more importantly for providing the industry with a model of corporate leadership. Now more than ever the Second Amendment needs the industry to follow Ruger's lead and do everything possible to protect our freedom.”

“I am very proud and humbled to receive this award,” said Fifer. “I joined the NRA 44 years ago and can remember how fun it was to be a part of this organization, and what a tremendous impression the NRA instructors and members made upon me. That respect and admiration continues today, as I am so much more aware of the efforts made by the NRA to protect our rights and freedoms. Too often these efforts go unnoticed, but I am grateful for the hard work NRA does for us. Fundraising for the NRA is the least we can do.” 

 

About Sturm, Ruger & Company
Sturm, Ruger & Company was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. The company is headquartered in Southport, Connecticut, with manufacturing facilities located in Newport, New Hampshire and Prescott, Arizona.  To learn more about Ruger's extensive line of American-made pistols, rifles, revolvers and shotguns, visit www.Ruger.com or Facebook.com/Ruger.
 

About the NRA Institute for Legislative Action
The NRA Institute for Legislative Action (NRA-ILA) is the lobbying arm of the NRA. Established in 1975, NRA-ILA is committed to preserving the rights of all law-abiding individuals to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the United States Constitution.  NRA-ILA’s ability to successfully fight for the rights of America’s law-abiding gun owners directly reflects the support of NRA’s four million plus members.  To learn more about supporting NRA-ILA visit www.nragive.com or www.nra-ila.com.

 

 

TRENDING NOW
“[A]ll We Need You to Do is Give us the Gun”: U.K. Launches National Firearm Surrender Campaign

News  

Monday, May 23, 2022

“[A]ll We Need You to Do is Give us the Gun”: U.K. Launches National Firearm Surrender Campaign

On March 12, a two-week campaign was launched in the United Kingdom to encourage subjects of Her Majesty the Queen to surrender firearms, ammunition, weapons, and any other object even vaguely reminiscent of a gun ...

President Donald J. Trump to Address NRA Members at the 2022 NRA Annual Meetings and Exhibits in Houston, Texas

News  

Thursday, May 12, 2022

President Donald J. Trump to Address NRA Members at the 2022 NRA Annual Meetings and Exhibits in Houston, Texas

Former President Donald J. Trump will headline the 2022 NRA-ILA Leadership Forum on May 27, at the George R. Brown Convention Center in Houston.

Choke Point “Lite”

News  

Monday, May 23, 2022

Choke Point “Lite”

Ten years ago, the Obama Administration introduced “Operation Choke Point,” a program to weaponize the banking industry and financial service providers against certain lawful businesses and merchants. Implemented by Eric Holder’s Department of Justice and ...

ATF Partners with Anti-gun Researchers to Expand Agency’s Power

News  

Monday, May 23, 2022

ATF Partners with Anti-gun Researchers to Expand Agency’s Power

On May 17, the Department of Justice announced the release of a Bureau of Alcohol, Tobacco, Firearms and Explosives publication titled the National Firearms in Commerce and Trafficking Assessment (NFCTA). The report is the result of the ...

New Jersey: “Mandatory Jail” Bill Scheduled for Senate Hearing Thursday

Wednesday, May 18, 2022

New Jersey: “Mandatory Jail” Bill Scheduled for Senate Hearing Thursday

Tomorrow at 10:00 a.m., the Senate Law & Public Safety Committee is scheduled to consider S.513, legislation which would create a rebuttable presumption of no bail for gun offenses.

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

News  

Friday, April 1, 2022

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

Half the country will now enjoy the freedom to carry a handgun for self-defense without a permit from the state thanks to the tireless efforts of men and women of the National Rifle Association. 

California: Anti-Gun Bills Eligible for Floor Votes

Saturday, May 21, 2022

California: Anti-Gun Bills Eligible for Floor Votes

On Thursday, both the Assembly and Senate Appropriations Committees took up their suspense files prior to the fiscal deadline, passing a number of anti-gun bills and one pro-hunting bill. These bills will now be eligible ...

Alaska: Legislature Fails to Pass Pro-2A Legislation as it Adjourns

Friday, May 20, 2022

Alaska: Legislature Fails to Pass Pro-2A Legislation as it Adjourns

At midnight on Wednesday, the Alaska Legislature adjourned from its 2022 Legislative Session. 

Georgia: Gov. Kemp Signs Constitutional Carry

Tuesday, April 12, 2022

Georgia: Gov. Kemp Signs Constitutional Carry

Today, Governor Brian Kemp signed Senate Bill 319, constitutional carry, into law. Georgia is now the 25th constitutional carry state, and the fourth to join that group in 2022. Half of the country now recognizes the right ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.