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NRA and NASGW Support American Heroes

Wednesday, December 7, 2011

Fairfax, Va. - Sporting goods wholesalers across the country are teaming with the National Rifle Association (NRA) to provide benefits to U.S. military personnel, law enforcement, and first responders.

The National Association of Sporting Goods Wholesalers (NASGW) has now signed on to support the NRA Life of Duty program, which serves all those who wear a uniform and carry a firearm to protect the American people.

Participating NASGW members aim to raise $2 for each firearm sold in December while other members are providing a donation to the program. “Every penny of the proceeds will be used to purchase special NRA Life of Duty memberships for American heroes. We owe these brave men and women who risk life and limb daily for our safety and freedom an immeasurable debt of gratitude. NRA is humbled to help them in this modest but meaningful way,” said NRA Executive Vice President Wayne LaPierre.

Through NRA Life of Duty (LOD), qualified active duty personnel receive valuable benefits including $25,000 in life insurance, hefty discounts on gear, and access to top-quality stories­­––about heroes just like them––through the LOD network and a unique digital magazine, NRA American Warrior.

Even better, thanks to generous donors, these memberships are provided at no cost to the serviceperson, law enforcement officer, or first responder.

"This is an opportunity for our members to participate in a fantastic program that will benefit our active military," said Jack Baumler, chairman of the board of NASGW. "When the board first heard about the program at the NRA convention, we decided then and there that we should participate."

Seven NASGW members have signed on thus far for the fundraising effort: Gunarama Wholesale Inc. (Spokane, WA), L.M. Burney Distributors (Waco, TX), Lipsey’s (Baton Rouge, LA), W L Baumler Co. (Lorain, OH), Jerry’s Sports Center Inc. (Jenkins Townships, PA), Camfour Inc. (Westfield, MA) and Ellett Brothers (Chapin, S.C.).

“We are excited about this project,” said Ellett Brothers Chairman Hewitt Grant. “We can think of no better group to honor.”

Laurie Aronson, president and CEO of Lipsey’s, agrees. “We hope this will make more than 10,000 memberships into NRA Life of Duty available,” she said.

These NASGW members join a number of companies that have already stepped up to support NRA Life of Duty. Brownells is the presenting sponsor, and Brownells Law Enforcement Division: PoliceStore.com, Colt, FNH USA and Roll of Honor are also participating.

“We strongly encourage everyone to find a way to support NRA’s Life of Duty,” said NASGW President Maurice A. Desmarais. “With donations or discounts, this is a way to really say ‘Thank you’ to the men and women who protect our freedom, and our lives, every day.”


You, too, can sponsor NRA Life of Duty memberships for those serving in the military and law enforcement or as first responders. A $50 membership includes gear discounts and the NRA American Warrior digital magazine, as well as as $25,000 in accidental death insurance for qualified LOD members, plus $2,500 for members seriously injured in the line of duty. Those who wish to sponsor NRA Life of Duty memberships for men and women at home and abroad can do so by visiting http://NRALifeOfDuty.tv/sponsor or calling 1-877-NRA-GIVE. To become a corporate sponsor of NRA Life of Duty content or to provide gear discounts to NRA Life of Duty members, please e-mail Nicole Capossela at ncapossela@nrahq.org.


Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. For more information, visit NRA.org.


The National Association of Sporting Goods Wholesalers is comprised of wholesalers, manufacturers, and independent sales reps––both national and international––all of whom are primarily involved with hunting and shooting sports equipment and accessories.


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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.