Explore The NRA Universe Of Websites

APPEARS IN News

New NRA Life of Duty Program Honors and Assists Those Who Put Themselves in Harm’s Way

Wednesday, July 6, 2011

FAIRFAX, VA – The National Rifle Association (NRA) recently announced the launch of a bold program created exclusively for America’s military and law enforcement personnel. Called “NRA Life of Duty,” the initiative encompasses a new class of sponsored NRA membership, a state-of-the-art online network and a digital magazine—designed for those who make their living defending the American way of life.

At NRALifeOfDuty.tv, those who wear a uniform and carry a firearm can find news, discussion and support geared toward their unique line of work—be it profiles of those who share a common duty, reviews of the latest tools and equipment critical to their next mission, or a message of thanks from citizens nationwide.

NRA Executive Vice President Wayne LaPierre explained the importance of reaching out to those who put themselves in the line of fire on a daily basis. “These brave men and women wake up every morning, strap on a gun, and go to work to protect us. They are our true heroes.” LaPierre continued.

Specific content on the NRA Life of Duty network features Patriot Profiles, with broadcast-network quality stories covering those serving in uniform at home and abroad. Frontlines with LtCol Oliver North, USMC (Ret.) offers never-before-seen footage and reports with American heroes. NRA American Warrior is an exclusive digital magazine with interactive media, videos and articles detailing the latest tactics and technology. Colt’s Manufacturing has provided its support to the “Warrior Features” of the magazine.

A number of companies stepped up at the outset to support the NRA Life of Duty launch. Brownells, the world’s largest supplier of firearms accessories, has lent exceptional support as the presenting sponsor. And Brownells Law Enforcement Division—PoliceStore.com—sponsors the NRA Life of Duty Gear channel. This extensive section features high-quality photography and video of top equipment and clothing, plus a complete list of gear discounts available to NRA Life of Duty members.

Soon, the network will include Live and Listening, a regular, live commentary show; My Hometown, a place for families and friends to submit videos and stories from their hometown to those deployed; plus Archives, a channel celebrating veterans and their achievements.

Sponsor an NRA Life of Duty Membership

The NRA is now making it possible to sponsor an NRA Life of Duty membership for those serving in military and law enforcement. A $50 membership includes gear discounts, the NRA American Warrior digital magazine, as well as $25,000 in life insurance benefits for qualified NRA Life of Duty members, plus $2,500 for family travel when a loved one is wounded. Those who wish to sponsor NRA Life of Duty memberships for men and women at home and abroad can do so by visiting http://nralifeofduty.tv/sponsor or by calling 1-877-NRA-GIVE.

To become a corporate sponsor of NRA Life of Duty content or to provide gear discounts to NRA Life of Duty members, please email Nicole Capossela at [email protected].

-NRA-

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen's group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. For more information, visit nra.org.

TRENDING NOW
With a Stroke of the Pen, Biden ATF Criminalizes Tens of Thousands of Private Firearm Sellers

News  

Friday, April 12, 2024

With a Stroke of the Pen, Biden ATF Criminalizes Tens of Thousands of Private Firearm Sellers

We have long been warning of the rule the Biden ATF has been preparing to redefine who is considered a firearm “dealer” under U.S. law.  The administration’s explicit objective was to move as close to so-called “universal background ...

Colorado: Assault Weapons Ban Vote Happening This Week! Merchant Category Mandate Legislation Headed to the Governor

Tuesday, April 9, 2024

Colorado: Assault Weapons Ban Vote Happening This Week! Merchant Category Mandate Legislation Headed to the Governor

The Colorado General Assembly continues to throttle down on gun control. Today, House Majority Leader Monica Duran announced that HB24-1292, the so-called “assault weapons” ban, could be voted on as soon as this week after lying ...

NRA Scores Legal Victory Against ATF; “Pistol Brace Rule” Enjoined From Going Into Effect Against NRA Members

Monday, April 1, 2024

NRA Scores Legal Victory Against ATF; “Pistol Brace Rule” Enjoined From Going Into Effect Against NRA Members

NRA Members Among the Largest Class Protected from Draconian Rule

Maine: Wednesday: Floor Vote on Classifying Shotguns as "Machine Guns"

Wednesday, April 10, 2024

Maine: Wednesday: Floor Vote on Classifying Shotguns as "Machine Guns"

Senator Anne Carney, Maine's leading gun grabber, is at it again.

NRA-ILA Scores Injunction Preventing Enforcement of CA Youth Firearms-Advertising Restriction

Friday, April 12, 2024

NRA-ILA Scores Injunction Preventing Enforcement of CA Youth Firearms-Advertising Restriction

Fairfax, Virginia – April 12, 2024…Today, NRA-ILA announced a significant legal victory protecting First Amendment and firearm-related rights, as a California district court preliminarily enjoined enforcement of California’s severe restrictions on the marketing of firearm-related products in the ...

The 97Percent Lie

News  

Monday, April 8, 2024

The 97Percent Lie

The newest kid on the block in the gun-ban movement is a group calling itself 97Percent, which claims it has “a deep commitment to promoting responsible gun ownership and enhancing public safety.” 

Colorado: School Employee Carry Ban Dies in Committee and Semi-Auto Ban Vote Today

Friday, April 12, 2024

Colorado: School Employee Carry Ban Dies in Committee and Semi-Auto Ban Vote Today

In a win for the residents of Colorado, HB24-1310 the ban on school employees carrying on school grounds, was tabled by the committee for the rest of this session. This legislation would have ended the very successful FASTER ...

Maine: Anti-Gun Bills Could be Voted on At Any Time

Thursday, April 11, 2024

Maine: Anti-Gun Bills Could be Voted on At Any Time

At any moment, the Maine House and Senate could vote on Michael Bloomberg's extreme slate of anti-gun bills.

NRA Statement on Recent DOJ/ATF Final Rule

News  

Second Amendment  

Thursday, April 11, 2024

NRA Statement on Recent DOJ/ATF Final Rule

This latest Biden Administration attack on law-abiding gun owners is a blatant attempt to coerce Americans to forego legal activity with firearms under threat of potential confiscation of their lawfully acquired and constitutionally protected property. ...

“Crime Guns” -- D.C.’s MPD Under an ATF Cloud

News  

Monday, April 8, 2024

“Crime Guns” -- D.C.’s MPD Under an ATF Cloud

Some reckonings are a long time coming. The District of Columbia’s irrational hostility to all things gun-related and to legitimate, licensed retail gun dealers in particular, has reportedly culminated with the federal Bureau of Alcohol, ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.