Explore The NRA Universe Of Websites

APPEARS IN Legal & Legislation

Brady Ad Off-Target

Friday, April 15, 2011

We have reported many times on the Brady Campaign’s rush to exploit tragedy for political gain.  Since its inception as the National Council to Control Handguns over 30 years ago, the group has premised its entire agenda on this kind of exploitation for political gain, and on the notion that having more gun control laws and, therefore, fewer guns, means that crime must necessarily decrease. 

Since the senseless January 8 attack on U.S. Rep. Gabrielle Giffords and her innocent staff and constituents, anti-Second Amendment groups have been working overtime to exploit the tragedy to resurrect their political agendas.  The Brady Campaign’s most recent, tasteless ploy may represent a new low. 

The group has coined the term “assault clip” to describe magazines that are capable of holding more than 10 rounds.  They are claiming that these “assault clips” lead to more crime and should therefore be banned.  This is nothing more than a rehash of the magazine bans they’ve been supporting for nearly two decades, but they promote it with a despicable twist. 

The group’s new ad shows a young male shooter on a range, shooting a pistol at silhouette targets first depicting a young girl, then a series of other innocent citizens. 

The imagery is meant to support the Brady assertion that, “large capacity ammunition magazines are designed to enable shooting mass numbers of people quickly and efficiently without reloading.”  But in truth, the ad insults not just the intelligence of viewers, but also the good name of the millions of honest Americans who own such firearms and magazines. 

Today, Americans own more semi-automatic rifles than ever before, and more self-defense handguns with standard magazines that hold more than 10 rounds than ever before.  Yet despite gun ban groups' predictions, the nation's violent crime rate is at a 35-year low.

TRENDING NOW
U.S. Supreme Court Unanimously Narrows Scope of Unlawful Drug User Prohibition

News  

Monday, June 22, 2026

U.S. Supreme Court Unanimously Narrows Scope of Unlawful Drug User Prohibition

On June 18, the U.S. Supreme Court issued an opinion which unanimously narrowed the scope of 18 U.S.C. § 922(g)(3), which bans firearm acquisition or possession by anyone who is an “unlawful user” of a ...

Anti-Gun Municipalities Double-Down When Policies Are Challenged

News  

Monday, June 22, 2026

Anti-Gun Municipalities Double-Down When Policies Are Challenged

Why is it that, after being told their gun laws are unconstitutional, so many areas under control of anti-gun extremists seem to respond with something along the lines of, “Oh yeah?  Watch what we do next!” 

California: Anti-Gun Bills Advance, More Scheduled Next Week

Wednesday, June 17, 2026

California: Anti-Gun Bills Advance, More Scheduled Next Week

Anti-gun legislation continues advancing in Sacramento. This week, the Senate Public Safety Committee advanced Assembly Bills 1743 and 1753, while postponing consideration of AB 1810, the FFL Killer Bill, until June 23. On that same ...

Massachusetts: Sunday Hunting Back on the Table, TAKE ACTION NOW!

Thursday, June 18, 2026

Massachusetts: Sunday Hunting Back on the Table, TAKE ACTION NOW!

Yesterday, after immense pressure from sportsmen and women across the state, the provisions regarding Sunday hunting, crossbow hunting, and archery setbacks that were stripped from the House budget were added back to a bond bill. 

Canadian Criminologist: “Almost All of the U.S. is Safer than Toronto”

News  

Monday, June 15, 2026

Canadian Criminologist: “Almost All of the U.S. is Safer than Toronto”

Canada’s Liberal Prime Minister Mark Carney recently defended his government’s gun confiscation and “buyback” program, stating the government “has acted swiftly and decisively to combat gun crime” by removing “prohibited assault-style firearms from communities across ...

New York:  Gov. Kathy Hochul Signs Gun Ban in State Budget Process

Wednesday, May 27, 2026

New York: Gov. Kathy Hochul Signs Gun Ban in State Budget Process

On Wednesday, May 27, Gov. Kathy Hochul signed S.9005C, which “enacts into law major components” of the state’s public protection and general government budget.

NRA Files Federal Lawsuit Challenging Virginia’s “Assault Firearm” and Magazine Bans

Thursday, May 14, 2026

NRA Files Federal Lawsuit Challenging Virginia’s “Assault Firearm” and Magazine Bans

Today, the National Rifle Association, Firearms Policy Coalition, Second Amendment Foundation, and two NRA members filed a lawsuit challenging Virginia’s newly enacted bans on “assault firearms” and magazines capable of holding more than 15 rounds.

California: Anti-Gun Bills Continue Advancing in Sacramento

Wednesday, June 24, 2026

California: Anti-Gun Bills Continue Advancing in Sacramento

Anti-gun legislation continues advancing in Sacramento. On June 30, the Assembly Public Safety Committee will hear Senate Bill 948, while the Senate Public Safety Committee will hear Assembly Bill 2047. Please use the Take Action ...

Arizona state flag

Monday, June 22, 2026

Arizona: Governor Hobbs Vetoes Pro-Gun Legislation...Again

On Friday, June 19, Governor Katie Hobbs (D), vetoed Senate Bill 1068 and Senate Bill 1069. For those keeping score at home, this marks not the first, nor the second, but the third time Governor ...

NRA Announces State Lawsuit Challenging Virginia’s “Assault Firearm” and Magazine Bans

Thursday, May 14, 2026

NRA Announces State Lawsuit Challenging Virginia’s “Assault Firearm” and Magazine Bans

Today, the National Rifle Association announced the filing of a state lawsuit challenging Virginia’s newly enacted bans on “assault firearms” and magazines capable of holding more than 15 rounds.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.