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Update On Bogus “Poll” Of NRA Members

Friday, February 19, 2010

On Dec. 11, 2009, we noted that a poll paid for by anti-gun politician-activist Michael Bloomberg, claiming to show that NRA members support gun control, was conducted by a pollster who has been reprimanded and censured by two professional polling organizations, and who (of course) doesn’t have access to NRA’s confidential member list.

Since then, gun control supporters have cited the poll in numerous newspaper editorials, opinion columns, and letters to editors, all attacking NRA’s opposition to gun control. Recently, however, Bloomberg’s pollster, Frank Luntz, admitted how he gets polls to turn out the way his employers want. In a “Penn and Teller” interview posted on YouTube, Luntz says, “The key in survey research is to ask questions that people care about the answers [sic], and to ask the question in a way that you get the right answer.” He added, “[W]ith just a single change of wording, you’ll get a very different reaction in terms of how they think and how they feel.”

Thanks, Frank, for making it easier for us to write letters to newspapers pointing out why no one should take your “poll of NRA members” seriously.


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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.