Explore The NRA Universe Of Websites

APPEARS IN Hunting

"Jeep"ers Creepers!

Friday, January 18, 2002

With many hunters’ and sportsmen’s penchant for SUVs to reach their favorite hunting spots, a recent television commercial aired by Jeep (a subsidiary of DaimlerChrysler) raised the hackles of many in the hunting community. So much so that DaimlerChrysler was flooded with complaints and an on-line petition was circulated protesting the ad.

In the commercial, titled "Deer Hunter," a Jeep is driven through a wooded area with two deer tied to the top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the deer. The Jeep then drives to an area marked with a "NO HUNTING" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe, and the deer bound away. In the background, other Jeep owners are shown doing the same thing.

The ad obviously portrays hunters in a negative light, and apparently DaimlerChrysler heard the voices of sportsmen loudly and clearly, as the ad has been pulled. "We did not anticipate this story line would evoke such negative emotion among some viewers," stated Jeff Bell, Vice President of Marketing Communications for DaimlerChrysler. "Obviously we underestimated the sensitivity of this issue. [B]ecause this is so emotionally charged, we will no longer continue this campaign."

TRENDING NOW
Levi’s Teams with Billionaire Michael Bloomberg to Attack Gun Rights

News  

Friday, September 7, 2018

Levi’s Teams with Billionaire Michael Bloomberg to Attack Gun Rights

Levi Strauss & Co. established its brand in the mid-19th century by selling durable clothing to working-class Americans. As Levi’s signature jeans gained popularity amongst a wider set in the middle of the last century, ...

House Democrats Outline Gun Control Agenda for 116th Congress

News  

Friday, November 16, 2018

House Democrats Outline Gun Control Agenda for 116th Congress

With anti-gun Democrats back in control of the House of Representatives come January, now is the time to prepare for a new onslaught on the Second Amendment. Emboldened by the mere thought of controlling the ...

Toledo Mayor Plays Politics With Officer Safety Via New Firearm Procurement Measures

News  

Friday, November 16, 2018

Toledo Mayor Plays Politics With Officer Safety Via New Firearm Procurement Measures

Bad ideas have a way of recurring within gun control circles. And when they do, they are usually accompanied by self-congratulatory rhetoric about their supposedly “innovative” and “forward-thinking” nature. That was certainly the case this ...

NRA Challenges Constitutional Violations in Initiative 1639

News  

Thursday, November 15, 2018

NRA Challenges Constitutional Violations in Initiative 1639

The NRA was joined by the Second Amendment Foundation in filing a lawsuit challenging gun control measures recently passed in Washington ballot initiative I-1639.

Indulgences for Hollywood as Movie Studio Buys Gun Offsets

News  

Friday, November 16, 2018

Indulgences for Hollywood as Movie Studio Buys Gun Offsets

In 2014, Hollywood movie mogul and fierce NRA critic Harvey Weinstein appeared to acknowledge the movie industry might be able to have a positive impact by reducing its glorification of criminal violence. Weinstein explained, I have to ...

Surprise: Physician Group Rehashes Same Tired Gun Control Policies

News  

Friday, November 2, 2018

Surprise: Physician Group Rehashes Same Tired Gun Control Policies

Everyone has hobbies. Some doctors’ collective hobby is opining on firearms policy. Half of the articles in the “Latest from Annals” email from the Annals of Internal Medicine journal are related to firearms. The most prominent of these ...

Yes, George Soros is a Gun Grabber

News  

Friday, November 16, 2018

Yes, George Soros is a Gun Grabber

In 2015, billionaire gun control financier and potential 2020 presidential candidate Michael Bloomberg financed the creation of the anti-gun propaganda outlet The Trace. Ever grateful for their wealthy benefactor’s unfettered largesse, the Bloomberg advocacy group now views less-profligate anti-gun tycoons as ...

Missing the Marx: Gun Control’s Future is … Communism?

News  

Friday, November 2, 2018

Missing the Marx: Gun Control’s Future is … Communism?

After every high profile crime committed with a firearm of any sort, there are always calls for gun control. But one particular proposal this week managed to distinguish itself amid the usual din, if only ...

California: Cities Backpedal on Over-Reaching & Preempted Local Anti-Gun Ordinances

Friday, November 16, 2018

California: Cities Backpedal on Over-Reaching & Preempted Local Anti-Gun Ordinances

The City of Palm Springs decided to repeal the reporting ordinance to avoid litigation and the City of Saratoga also withdrew an ordinance that would have imposed the same type of reporting limitation on victims of firearm ...

Midterm Elections Offer Motivation to Continue the Fight For Our Rights

News  

Friday, November 9, 2018

Midterm Elections Offer Motivation to Continue the Fight For Our Rights

The votes have all been cast in the 2018 midterm elections. And while the counting and recounting is still under way in some places, the overall picture that has emerged soundly refutes the breathless media narrative of ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.