Explore The NRA Universe Of Websites

APPEARS IN Hunting

"Jeep"ers Creepers!

Friday, January 18, 2002

With many hunters’ and sportsmen’s penchant for SUVs to reach their favorite hunting spots, a recent television commercial aired by Jeep (a subsidiary of DaimlerChrysler) raised the hackles of many in the hunting community. So much so that DaimlerChrysler was flooded with complaints and an on-line petition was circulated protesting the ad.

In the commercial, titled "Deer Hunter," a Jeep is driven through a wooded area with two deer tied to the top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the deer. The Jeep then drives to an area marked with a "NO HUNTING" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe, and the deer bound away. In the background, other Jeep owners are shown doing the same thing.

The ad obviously portrays hunters in a negative light, and apparently DaimlerChrysler heard the voices of sportsmen loudly and clearly, as the ad has been pulled. "We did not anticipate this story line would evoke such negative emotion among some viewers," stated Jeff Bell, Vice President of Marketing Communications for DaimlerChrysler. "Obviously we underestimated the sensitivity of this issue. [B]ecause this is so emotionally charged, we will no longer continue this campaign."

TRENDING NOW
California: DOJ’s Proposed “Assault Weapon” Regulations Rejected by Office of Administrative Law

Tuesday, June 27, 2017

California: DOJ’s Proposed “Assault Weapon” Regulations Rejected by Office of Administrative Law

On Monday, June 26, the Office of Administrative Law (OAL)  formally rejected DOJ’s proposed regulations for the registration of newly classified “assault weapons,” which go far and above what is necessary by creating over 40 new definitions ...

Mainstream Media Misrepresents NRA's Position on Right-to-Carry Permits

News  

Second Amendment  

Friday, June 23, 2017

Mainstream Media Misrepresents NRA's Position on Right-to-Carry Permits

There is an ongoing debate as to the severity of the decline in the modern attention span. However, in a world pervaded by 140 character messages and trivial clickbait articles, few would argue that many ...

Nationwide Firearms Turn-in Not Enough for Australia’s Gun Haters

News  

Friday, June 23, 2017

Nationwide Firearms Turn-in Not Enough for Australia’s Gun Haters

On July 1, Australia begins National Firearms Amnesty 2017, the country’s fourth federal firearms buyback (more accurately termed turn-in) or amnesty program since 1987. According to the Australian government, officials hope to capture some of ...

Steadfast Czechs Fight on Against EU Gun Control

News  

Friday, June 23, 2017

Steadfast Czechs Fight on Against EU Gun Control

The European Union’s new restrictions on firearms ownership were finalized on May 24, when the misguided changes to the European Firearms Directive were published in the political bloc’s Official Journal. Despite this setback, the Czech ...

Delaware: Hearing Scheduled for Radical Gun Seizure Legislation

Tuesday, June 20, 2017

Delaware: Hearing Scheduled for Radical Gun Seizure Legislation

Tomorrow, the House Administration Committee is scheduled to consider House Bill 222.

Rhode Island: Last Chance to Stop Anti-Gun Bill

Friday, June 23, 2017

Rhode Island: Last Chance to Stop Anti-Gun Bill

The Rhode Island Legislature is going to be ending their six-month session any day now, and as we approach the finish line, this is the most dangerous time for gun owners.

NRA Statement on Peruta v. California

News  

Monday, June 26, 2017

NRA Statement on Peruta v. California

The executive director of the National Rifle Association Institute for Legislative Action, Chris W. Cox, released the following statement Monday regarding the United States Supreme Court's denial of petition in the case of Peruta v. ...

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

Goodyear Fires Australian Competitive Shooter over Simple Miscommunication

News  

Friday, June 16, 2017

Goodyear Fires Australian Competitive Shooter over Simple Miscommunication

In the United States there have been a handful of high-profile incidents in which an employer has terminated an employee following the employee’s use of a gun in self-defense while at the workplace. In recent ...

NJ Court: State Can’t Criminalize Possession of “Pencils” and Other Lawful Objects for Home Self-defense

News  

Friday, June 16, 2017

NJ Court: State Can’t Criminalize Possession of “Pencils” and Other Lawful Objects for Home Self-defense

It is refreshing to finally see some common sense coming out of a court in NJ, as the state is notoriously known for its illogical and Draconian gun laws that do little more than make ...

MORE TRENDING +
LESS TRENDING -
NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.