NRA Explore

"Jeep"ers Creepers!

Friday, January 18, 2002

With many hunters’ and sportsmen’s penchant for SUVs to reach their favorite hunting spots, a recent television commercial aired by Jeep (a subsidiary of DaimlerChrysler) raised the hackles of many in the hunting community. So much so that DaimlerChrysler was flooded with complaints and an on-line petition was circulated protesting the ad.

In the commercial, titled "Deer Hunter," a Jeep is driven through a wooded area with two deer tied to the top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the deer. The Jeep then drives to an area marked with a "NO HUNTING" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe, and the deer bound away. In the background, other Jeep owners are shown doing the same thing.

The ad obviously portrays hunters in a negative light, and apparently DaimlerChrysler heard the voices of sportsmen loudly and clearly, as the ad has been pulled. "We did not anticipate this story line would evoke such negative emotion among some viewers," stated Jeff Bell, Vice President of Marketing Communications for DaimlerChrysler. "Obviously we underestimated the sensitivity of this issue. [B]ecause this is so emotionally charged, we will no longer continue this campaign."



Sunday, October 4, 2015

Handgun ban? Fuggedaboudit! Nassau County DA Lifts Unconstitutional Restriction

Last week, law professor and Washington Post blogger Eugene Volokh, exposed how the District Attorney’s Office in Nassau County, New ...


Friday, September 18, 2015

CNN Poll Offers Bad News for Gun Controllers, Anti-gun Candidates

Candidates for the Democratic presidential nomination – Hillary Clinton and Martin O’Malley – have spent significant effort in recent months trying to ...


Wednesday, September 30, 2015

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"They basically told me I'm one step below a murderer in the eyes of the New Jersey court." So ...


Sunday, October 4, 2015

San Francisco Supervisors Drive All Gun Stores from City

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Thursday, August 6, 2015

North Carolina Governor McCrory Signs NRA-Backed Bill Into Law

North Carolina Gov. Pat McCrory signed NRA-backed House Bill 562 into law to improve a great deal of existing statutes ...

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered ...


Friday, September 25, 2015

When Anti-Gunners Say "Gun Safety," They Don't Mean It

In what can only be described as a blatant display of hypocrisy, two gun ban groups have started ...


Friday, May 8, 2015

Guns vs. Cars Comparison is No Accident

In the Art of War, Chinese military theoretician Sun Tzu advised, “appear weak when you are strong, and ...


Tuesday, September 29, 2015

California’s Wildlife Resource Committee Continues to Operate without Procedures

On September 24, the National Rifle Association submitted a letter to the California Fish and Game Commission objecting ...

Sunday, October 4, 2015

Florida Alert! Bill to Allow Open-Carry to Stop Abuse of CW License Holders

On Tuesday, October 6, 2015 at 9:00am the House Criminal Justice Committee will hold a hearing on  HB-163 ...


Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.