Explore The NRA Universe Of Websites

APPEARS IN News

Dick’s Sporting Goods Loses $150 million on Gun Control Crusade

Friday, March 29, 2019

Dick’s Sporting Goods Loses $150 million on Gun Control Crusade

For the last year we’ve been reporting on the bizarre saga of Dick’s Sporting Goods’ transformation from a relatively functional purveyor of mainstream sporting goods to a groveling symbol of modern corporate virtue signaling. On Friday, new evidence emerged of just how much that crusade has cost the retailer.

It hasn’t been a pretty story.

Dick’s CEO Edward Stack – with evident pressure from the media and anti-gun lobby – has embarked on an escalating series of policies to restrict the chain’s sale of guns, at one point a significant part of the company’s revenue stream.

Whether Stack had a sincere change of heart on the morality of his business model or whether he naively sought to protect his company with a futile attempt to appease a frothing mob that hates guns and capitalism with equal fervor is anyone’s guess.

But Stack went so far as to formally collaborate with the Michael Bloomberg-funded Everytown for Gun Safety and to sign a letter endorsing gun control bills pending on Capitol Hill. His company even retained corporate lobbyists to press Congress for additional gun control.

Needless to say, these moves resulted in Dick’s becoming synonymous with Benedict Arnold in the minds of well-informed Second Amendment supporters. Shoppers and major suppliers in the pro-gun community stopped doing business with Dick’s.

Now Bloomberg’s own media outlet, Bloomberg.com, is reporting that Dick’s itself estimates the price of its anti-gun advocacy at $150 million in lost sales in 2018, or almost 2% of the company’s annual revenue. 

And while anti-gunners insisted they would reward Dick’s with increases in their own business, the same article mentions a new Stanford University study that casts doubt on that premise. According to that research, “Respondents said they were more likely to buy a product to support a CEO’s political stance than they were to boycott in disagreement, but their actions revealed the opposite.” The article continued, “When asked for specific examples, 69 percent could name a product they’d stopped buying, and only 21 percent could recall a product they started buying.”

So it seems, unsurprisingly, that being boastfully anti-gun is a dumb idea for a gun store, as is counting on the professed loyalty and support of anti-gunners (who, let’s face it, probably aren’t likely to be the most athletically inclined people and to need the other types of wares that Dick’s sells anyway).

Nevertheless, Stack remains defiant. “It was worth it,” the article quotes him as saying.

Easy for him to say when he’s successfully elevated his own perceived moral standing with his high-society peers by gambling with the money of his shareholders, who of course assumed much of the financial risk for Stack’s very public moralizing. 

But make no mistake, Ed Stack remains a fabulously wealthy man, and the Dick’s retail empire remains big enough that it may successfully reshuffle its business model to remain viable.

But Ed Stack has done gun owners a favor by allowing them a myriad of opportunities to express their pro-Second Amendment commitments simply by avoiding any sort of purchase they may otherwise have made in his stores. Be it guns, ammunition, or even kayaks or baseball gloves, there are plenty of other outlets eager to serve the pro-gun public without condescending to them and collaborating with organizations that would take away their rights.

Dick’s corporate largesse may buy Ed Stack the fleeting admiration of the gun control and media elites.

But gun owners have long memories, and they will hopefully continue to add to the 150 million reminders they’ve already given Stack.

 

 

TRENDING NOW
NRA-ILA Backed Lawsuit Filed Challenging Oregon Measure 114

Thursday, December 1, 2022

NRA-ILA Backed Lawsuit Filed Challenging Oregon Measure 114

Today an NRA-backed lawsuit was filed challenging Ballot Measure 114, which voters passed by a slim margin last month. Measure 114 creates a falsely labeled “permit to purchase” a firearm requirement and bans standard capacity magazines, which it ...

NY AG James Sends Threatening Letter to Ammunition Sellers

News  

Monday, November 21, 2022

NY AG James Sends Threatening Letter to Ammunition Sellers

In a move that surprised absolutely nobody, anti-gun New York Attorney General Letitia James (D) announced last week that she would expand her assault on the Second Amendment by targeting ammunition sellers. AG James claimed, ...

Recent ATF Action Shows Need for Suppressor Reform

News  

Monday, March 14, 2022

Recent ATF Action Shows Need for Suppressor Reform

As we reported last week, the Bureau of Alcohol, Tobacco, Firearms and Explosives (“ATF”) denied approximately 850 Form 1 applications for prospective makers of suppressors on February 28. These denials were apparently made due to ...

Colorado: Broomfield City Moves to Adopt Gun Control Package to Diminish Second Amendment Rights!

Thursday, December 1, 2022

Colorado: Broomfield City Moves to Adopt Gun Control Package to Diminish Second Amendment Rights!

Earlier this week, Broomfield City Council advanced a gun control package to impose on law-abiding citizens.  The second reading will be held in January.  In truth, none of the slew of regulations will stop criminals ...

Maryland: Montgomery County Passes Carry Restrictions

Wednesday, November 16, 2022

Maryland: Montgomery County Passes Carry Restrictions

Maryland’s most anti-gun county has continued its tantrum, lashing out against lawful carry in the only way it thinks it can. Yesterday, the Montgomery County Council voted unanimously to pass Bill 21-22E, to remove the exemption ...

Public Lands Lawsuit Settled—All Lands Remain Open to Hunting

Thursday, December 1, 2022

Public Lands Lawsuit Settled—All Lands Remain Open to Hunting

In 2020, the U.S. Fish and Wildlife Service expanded hunting and fishing opportunities on more than 2.3 million acres of land. That decision was challenged in federal court, and the NRA, Safari Club International, Sportsmen’s ...

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

News  

Friday, April 1, 2022

NRA Achieves Historical Milestone as 25 States Recognize Constitutional Carry

Half the country will now enjoy the freedom to carry a handgun for self-defense without a permit from the state thanks to the tireless efforts of men and women of the National Rifle Association. 

Hawaii: Honolulu Seeks to Severely Restrict Carry

Monday, November 28, 2022

Hawaii: Honolulu Seeks to Severely Restrict Carry

Tomorrow, Tuesday, November 29th, the Honolulu City Council will hear an ordinance to prohibit citizens from exercising their right-to-carry in many places. This is an attempt to ignore the U.S. Supreme Court’s NYSRPA v. Bruen ...

DOJ Releases Biden Gun Confiscation Order Legislation

News  

Wednesday, June 9, 2021

DOJ Releases Biden Gun Confiscation Order Legislation

DOJ has made clear that Garland’s selective definition of “civil rights” has no room for the Second Amendment...

Ohio: Emergency Powers Bill Advances to House Floor

Thursday, December 1, 2022

Ohio: Emergency Powers Bill Advances to House Floor

Today, the House Government Oversight committee voted 8-5 to pass Senate Bill 185, to guarantee that Second Amendment rights remain protected during emergencies. It will now go to the House floor for further consideration.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.