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Unprecedented Commitment: Ruger’s 2 Million Gun Challenge Is Going Strong

Monday, November 23, 2015

Unprecedented Commitment: Ruger’s 2 Million Gun Challenge Is Going Strong

Here at the halfway point of Ruger’s 2 Million Gun Challenge, NRA-ILA’s war chest for the coming elections is growing in an inspiring new way, increasing by $2 with the sale of every new Rugerfirearm on the way to a projected total contribution of $4 million.  

NRA Executive Vice President Wayne LaPierre praised Ruger for being part of the effort to take back the White House and expand pro-Second Amendment majorities in both houses of Congress next year. NRA-ILA Executive Director Chris W. Cox added, “[B]y supporting the NRA’s fight to defend the right to keep and bear arms, Ruger not only advances the rights of American gun owners and hunters—it also directly benefits the freedoms and safety of all Americans.”

Perhaps as noteworthy as Ruger’s generosity, is how this American company is extending itself, in a sense betting on itself, in making such a promise. The 2 million guns Ruger has pledged to build and sell in the year leading up to the 2016 NRA Annual Meetings is an unprecedented number. Four years ago the company stretched its manufacturing capacity to meet, and ultimately to exceed, its original Million Gun Challenge. The 1.4 million Rugers produced then smashed the firm’s previous annual record, and now with the bar set even higher, it’s clear that all 1,843 Ruger employees are fully committed to meeting the objective.

In a conversation with Ruger CEO Mike Fifer (watch here or in the above video), NRA Editorial Director John Zent learned about the corporate transformation that is making this ambitious undertaking a reality.

Read the complete article: American Rifleman

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NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.