On Dec. 11, 2009, we noted that a poll paid for by anti-gun politician-activist Michael Bloomberg, claiming to show that NRA members support gun control, was conducted by a pollster who has been reprimanded and censured by two professional polling organizations, and who (of course) doesn’t have access to NRA’s confidential member list.

Since then, gun control supporters have cited the poll in numerous newspaper editorials, opinion columns, and letters to editors, all attacking NRA’s opposition to gun control. Recently, however, Bloomberg’s pollster, Frank Luntz, admitted how he gets polls to turn out the way his employers want. In a “Penn and Teller” interview posted on YouTube, Luntz says, “The key in survey research is to ask questions that people care about the answers [sic], and to ask the question in a way that you get the right answer.” He added, “[W]ith just a single change of wording, you’ll get a very different reaction in terms of how they think and how they feel.”